The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products

If you want consistent, daily sales on Etsy without relying on social media, you’re in the right place.Hosted by Sarah Waggoner, Etsy sales strategist and owner of a top 0.1% Etsy shop, this podcast teaches you how to grow your Etsy business.This show is for handmade sellers who are ready to build a shop that actually gets found by the right buyers.Inside each episode, you’ll learn how to:- Increase your Etsy sales organically- Build product lines that drive consistent traffic- Understand your Etsy stats- Create listings that convert- Grow your shop without ads, social media, or cha

The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products is a business podcast hosted by Sarah Waggoner, with 252 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Sarah Waggoner hosts The Handmade Shop: Etsy Business Strategy for Makers with Physical and Digital Products, a business show with 252 episodes published.

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  Episode #252

  252. The Back-to-School Reset Every Etsy Seller Needs

  Aug 10, 202611 min

  Back-to-school season is about to change your schedule. The question is, what is it going to do to your Etsy shop? Whether you're about to get a whole lot of working hours back or lose every bit of flexibility you had this summer, one thing is true for everyone: your routine is about to change. And it's that messy transition, not the number of hours you have, that derails so many Etsy sellers. In this episode, I'm sharing the two biggest mistakes I see sellers make during the back-to-school shift, whether they suddenly have more time or a lot less. We'll talk about how to protect your momentum, why consistency matters more than intensity, and what deserves your attention as we head into the busiest selling season of the year. If you want your shop to keep moving, even when life gets chaotic, this episode is for you. Why the back-to-school transition disrupts Etsy shops, even if your schedule improves The biggest mistake sellers make when they suddenly have more time The biggest mistake sellers make when they suddenly have less time What you should protect during a busy season to keep your shop growing Why consistency beats overhauling your shop How to stay on track as Q4 approaches Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast/ 1:1 Coaching: https://sarahjwaggoner.com/coaching Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner What You'll LearnResources Mentioned Your Next Steps:

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  Episode #250

  250. How to Diagnose a Struggling Etsy Shop

  Jul 20, 20269 min

  I am going to admit something that sounds a little terrible…I love looking at a struggling Etsy shop. Not because I’m happy that they’re not succeeding, but because a slow shop is a puzzle, and finding the one thing holding it back is my favorite part of this whole job. Before I was an Etsy seller and coach, I was a physical therapist, and I still think like one every time I look at a shop. The biggest thing PT taught me is that the spot where you feel the pain is usually not where the problem started. A knee that hurts is often a hip or an ankle issue showing up further down the line. Treat the knee and the patient is back in a few weeks, because nothing actually changed. Your shop works the same way. "I'm not getting sales" is not a diagnosis. It is a symptom. In this episode I walk you through exactly how I trace a slow shop back to the real cause: what I look at before I ever open a single listing, the questions I ask once I get into the data, and how I tell a traffic problem apart from a click problem apart from a conversion problem. By the end you will know how to stop changing random things and start asking the one question that actually leads somewhere: why? What you'll learn: Why "my shop isn't selling" is a symptom, not a diagnosis, and what to look at instead The physical therapy lesson that changed how I evaluate every single shop The very first thing I do when I open a shop (and why it is not what you would expect) The exact questions I ask when someone tells me their traffic dropped The four questions to keep asking until you get underneath the symptom Resources Mentioned: Apply for 1:1 Coaching and diagnose your shop with me: https://sarahjwaggoner.com/coaching Run the free Sales Audit Workbook on your own shop: https://sarahjwaggoner.com/auditpodcast/ Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

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  Episode #249

  249. Loss Leaders Don't Work on Etsy. Here's What Does.

  Jul 13, 202612 min

  Everyone keeps telling you to price one thing dirt cheap to pull in new customers. It works great at Costco. On Etsy, it just hands your money to a bargain hunter who never comes back. So if a cheap price is not how you win that first sale, what is? In this episode I break down why loss leaders fall apart on Etsy (hint: there is no front door for a deal to pull anyone through), and then I give you the actual way to win a first-time buyer without dropping your price by a single dollar. A first-time buyer has no history with you, no loyalty, and about ten seconds to decide whether you are the real deal or a stranger they should skip. Your job is to be the easiest, safest yes in a search full of competitors. I walk you through the three things that make that happen, plus the concrete trust moves you can go set up today. What you'll learn: Why the loss leader advice everyone repeats was built for stores with doors, and why Etsy does not have one The three things every first sale has to clear, in order, before a stranger will buy Why getting found and getting clicked are two completely different problems (and most sellers only work on one) Why a first-time buyer needs more proof than a repeat buyer, and exactly what proof to give them Four trust moves you can set up today, including the one that does more work than all the rest How to win the buyer who wanted what you actually make, at the price you actually charge Resources Mentioned: Run the free Sales Audit Workbook on your shop: https://sarahjwaggoner.com/auditpodcast/ Apply for 1:1 Coaching (one spot left for the summer at time of recording): https://sarahjwaggoner.com/coaching Your Next Steps: Work with Me: https://sarahjwaggoner.com/etsy-visibility-accelerator Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Join my Facebook Group: https://www.facebook.com/groups/theheartlandcreative Follow me on Threads: https://www.threads.com/@sarahjwaggoner Follow me on Instagram: https://www.instagram.com/sarahjwaggoner

  ListenShow Notes
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  Episode #247

  247. The Five-Second Test Your Listing Has to Pass

  Jun 29, 20267 min

  In this episode I reframe what a view actually is on Etsy, why a click that doesn't convert is a flat no rather than a maybe, and why dumping more traffic on a page that doesn't sell just means more people leaving faster. I walk through the short list of questions every shopper is silently asking before they'll hit add to cart, why an unanswered question sends a warm buyer straight to the shop next door, and a five-minute test you can run on your phone right now to find exactly where your best listings are leaking sales. What you'll learn: The reason more traffic makes a non-selling listing look even worse The short list of questions running through every Etsy shopper's head before they buy Why an unanswered question on your page is the same as a bounce, every time The five-second-per-question test you can run on your most-visited listing today The two leaks that cost you the most orders How to look at your own listing the way a stranger with eleven open tabs would Resources mentioned in this episode: Free Sales Audit Workbook: https://sarahjwaggoner.com/auditpodcast How to Increase Your Etsy Prices Without Losing Sales: https://sarahjwaggoner.com/how-to-increase-your-etsy-prices-without-losing-sales/ Your next steps: Apply for 1:1 coaching: https://sarahjwaggoner.com/coaching Get on the Etsy Visibility Accelerator Waitlist: https://sarahjwaggoner.com/etsy-visibility-accelerator/ Follow me on YouTube: https://www.youtube.com/@SarahJWaggoner Come say hello on Instagram: https://www.instagram.com/sarahjwaggoner/ Join the free Facebook group: https://www.facebook.com/groups/theheartlandcreative

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  Episode #246

  246. The Summer Survival Guide for Etsy Sellers

  Jun 22, 20267 min

  Summer hit and suddenly your Etsy shop feels like a project you'll "get back to in September." Sound familiar? This episode is for the seller who hasn't quit, but has quietly started coasting. Life got fuller, energy shifted, and the shop slipped down the priority list. That's normal. What you do about it matters more than the fact that it happened. I'm talking about how to stay connected to your business this summer without white-knuckling it through every week. Not a pep talk. A realistic plan for what "enough" actually looks like when your schedule is unpredictable and your motivation is uneven. I share the one expectation shift that removes most of the guilt, why picking one priority this summer beats having seven, and why forcing yourself to build your business in ways you hate is the thing most likely to make you want to quit. If you've been waiting for permission to slow down without actually stopping, this episode is it. What You'll Learn: Why comparing June you to February you is setting you up to feel like you're failing How to define what "enough" looks like before summer defines it for you (and why that changes everything) The exact questions to ask yourself to identify the one bottleneck worth focusing on right now Why trying to fix everything at once is especially costly during a season when your schedule is already unpredictable What happens when you stop building your business in ways you hate and start focusing on what actually works for you How to stay connected to your shop without forcing consistency that doesn't fit your current season Resources Mentioned: Summer of Search Workshop Series: https://sarahjwaggoner.com/summerofsearch/ Workshop 1: Choosing Your Most Sellable Niche and Product Direction — $47 Workshop 2: Keywords and How Buyers Actually Find Your Products — $47 Workshop 3: Conversions and Turning Favorites and Visits into Sales — $47 Or grab the All Access Pass and get all three for only $97 Your Next Steps: Free Live Masterclass: https://sarahjwaggoner.com/freeclass/ Etsy Visibility Accelerator: https://sarahjwaggoner.com/etsy-visibility-accelerator 1:1 Coaching: https://sarahjwaggoner.com/coaching Follow on Instagram: https://www.instagram.com/sarahjwaggoner/ Join the Facebook Community: https://www.facebook.com/groups/theheartlandcreative

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