Episode #773
4 Crucial Investments Everyone Under 50 NEEDS To Make and How to Build Real Wealth while Enjoying the Journey with Dustin Bezalel President and Founder of Creative Financial Network
Be honest with me for a second. If someone asked you right now what your retirement plan is, what would you say? If your gut answer is "Well, I'll sell the business someday," you're in good company. Most of us entrepreneurs are so locked in on the vision that the money side gets pushed to "later." I get it. Some days I just want to keep serving people and not even look at my bank account. But here's the truth that hit me hard in this conversation. Hoping isn't a plan. And no one's coming to save you. In this episode of The Happy Hustle Podcast, I sit down with my friend Dustin Bezalel, and man, this one's packed with money wisdom we never got taught in school. Dustin and I actually met at my brother-in-law Nick Hernandez's 40th birthday party, and within minutes I knew this guy gets it. He's a husband, a father of three, a man of faith, and someone who's genuinely crushing it both personally and professionally. Dustin is the president and founder of Creative Financial Network, an independent financial, risk, and wealth management firm based in Fort Lauderdale, Florida. What I love about his story is that finance wasn't his first love. Food was. He's got a culinary arts degree and spent years working high end hotel catering, pulling 17 hour days without seeing the financial reward. So about 21 years ago he made the leap into financial services and never looked back. Today his firm has close to a thousand agents and advisors, and his mission is simple. Help people win at home and win in business. A lot of his drive comes from watching his mom work so hard to raise him and his brother through financial struggle. Instead of letting that become an excuse, he turned it into fuel. This episode matters because so many high performers are quietly struggling behind the scenes. The social media highlight reel looks great, but the finances tell a different story. Dustin sees it all the time with successful CEOs who close the door and admit they haven't prepared at all. This conversation gives you a clear, honest starting point, whether you're just figuring out the money game or ready to play it at a higher level. The first big lesson is that procrastination is the real enemy. Dustin shared a stat that stopped me in my tracks. About 85% of business owners won't be able to retire if they can't sell their business. That's a massive gamble to make with your future. His fix is refreshingly simple. Pay yourself first, just like you pay your rent, your electric bill, or your team. When you do that consistently, compound interest starts working for you instead of you working for everyone else's wealth. The second lesson is to diversify in three ways, not just one. Most people only think about diversifying investments, but Dustin breaks it into risk, tax, and liquidity. Risk means making sure a market drop doesn't wipe you out, especially as you get closer to your later working years. Tax means thinking about when you pay taxes, not just how much, using tools like a mega backdoor Roth or permanent life insurance so your growth isn't taxed later. Liquidity means having money you can actually access now for opportunities or emergencies. And when it comes to an emergency fund, Dustin goes more conservative than most. He likes six to twelve months of expenses. Plan for the worst and hope for the best, not the other way around. The third lesson is knowing your four protectors based on your stage of life. If you're under 50, Dustin says you want life insurance so your family is taken care of, disability coverage so income keeps flowing if you can't work, a plan for your kids' college if they choose that path, and a retirement plan where you're saving around 10% of your earnings. If you're 50 or older, the focus shifts to preserving your capital, creating guaranteed household income for life, planning for long term care, and deciding what kind of legacy you want to leave. I loved how clear and practical this was. The fourth lesson is that strategy beats emotion every single time. Dustin calls himself a financial psychologist for his clients, and honestly that made so much sense to me. Entrepreneurs are emotional people. When times are tough, we panic. When times are great, we're tempted to buy a shiny toy that doesn't make us a dime. Dustin talked about how taxi companies never saw Uber and Lyft coming, which is exactly why you can't bet everything on one business. His firm doesn't do day trading or chase get rich quick ideas. It's about building a strategy that fits your season of life, revisiting it regularly, and sticking with it. Like losing weight, it comes down to consistent diet and exercise, not shortcuts. The fifth lesson is to water every plant, every day. This one really landed for me because I burned out as a tech entrepreneur by letting everything except work die off. Dustin waters three plants daily. His family, his business, and himself. Every Sunday he meal preps for the whole family, reviews his finances, and looks back at his week while planning the next one. He works out at least five days a week, prays every morning, and carves out weekly time with his wife. He also shared a line I won't forget. His family needs his presence, not just his presents. We also dive into the great life insurance debate, why calling it a scam misses the point entirely, and how entrepreneurs who don't take a big salary can still protect themselves when traditional disability coverage falls short. We chat about why real estate in Florida is tougher right now, Dustin's take on keeping crypto to a small position, and a super fun rapid fire round where you'll find out his favorite movie and the book that really stuck with him. What I appreciate most about Dustin is that he lives what he teaches. He's humble, he's disciplined, and he genuinely wants the people around him to win. His rallying cry says it all. Have a plan, do everything at 110% or don't do it at all, and remember that today is a gift. That's why it's called the present. If you're ready to stop putting off your financial future and start building a plan that actually protects your family, your business, and your peace of mind, this episode is for you. Listen to the full episode now at https://happyhustle.com/podcast and let me know what hit home for you. What does Happy Hustlin' mean to you? Dustin said that hustlin' look at as going 110% and watering every plant in life. And happy means enjoy every moment of doing it. Whether it's struggle, embrace it. If it's easy, embrace it for the moment. Life is too short. So do it with a smile, but do it with 110%. Connect with Dustin https://www.facebook.com/dustin.bezalel https://www.instagram.com/cfnsfl/ https://www.youtube.com/@creativefinancialnetwork https://www.linkedin.com/in/dustin-bezalel-90ab1156/?skipRedirect=true Find Dustin on this website: https://www.cfnsfl.com/ Connect with Cary! https://www.instagram.com/caryjack/ https://www.facebook.com/SirCaryJack https://www.linkedin.com/in/cary-jack-kendzior/ https://twitter.com/thehappyhustle https://www.tiktok.com/@caryjack https://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a copy of his new book, https://www.thehappyhustle.com/book Sign up for The Journey: 10 Days To Become a Happy Hustler Online Course @ https://thehappyhustle.com/thejourney/ Apply to the Montana Mastermind Epic Camping Adventure @ https://thehappyhustle.com/mastermind/ “It’s time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!” Episode Sponsors: Kiln Your environment shapes your energy and your results. 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