Where founder life meets the chaos, joy, and drama of weddings, relationships, and real life.Hosted by Natasha Yuhjtman — a founder, mom, and entrepreneur — The Hard Launch is a podcast that explores what it really takes to build something from scratch: a business, a brand, a marriage, or even your dream wedding.Each week, Natasha sits down with startup founders, wedding industry experts, and creative entrepreneurs for candid conversations about the messy, beautiful, and often hilarious process of launching and scaling anything worth building. Together, they unpack the behind-the-scenes realities of entrepreneurship, love, and personal growth — from navigating founder burnout and creative pivots to rethinking relationship dynamics and startup-style wedding planning.Whether it's AI-powered wedding tools, female founders redefining success, or love lessons learned the hard way, The Hard Launch is your go-to podcast for discovering how to balance ambition, relationships, and real life
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
Verified email on file
80/100
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The Hard Launch is a business podcast hosted by Natasha Yuhjtman, with 25 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Natasha Yuhjtman hosts The Hard Launch, a business show with 25 episodes published.
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Episode #25
The Founder Mindset That Creates Long-Term Value, with Maggie Lord
Aug 18, 202656 minS1
This week, Natasha sits down with Maggie Lord, founder and CEO of Rustic Wedding Chic from 2008 - 2020, and co-founder of The Whisper Group, to explore what it really takes to build a business with long-term value. From growing one of the internet's biggest wedding media brands and selling it to David's Bridal, to helping women founders prepare their businesses for successful exits, Maggie shares honest insights on hiring, scaling, founder dependency and why every entrepreneur should build with the future in mind. They also dive into the realities of building a business while raising young children, the pressure many women founders face to do it all, and why creating systems, trusting others and thinking beyond yourself can unlock the next stage of growth. Whether you're just starting out or dreaming of one day selling your business, this episode is packed with practical advice and inspiring perspective. Learn more about The Whisper Group www.wearethewhispergroup.com Follow on Instagram @wearethewhispergroup Follow Maggie on LinkedIn Follow The Hard Launch on Instagram
How Niching Down Built a Global Brand, with Shafonne Myers, founder of Pretty Pear Bride
Aug 11, 202651 minS1
In this episode of The Hard Launch , Natasha sits down with Shafonne Myers, founder of Pretty Pear Bride, to explore how she built a media brand dedicated to serving an audience that had long been overlooked. What began as a mission to better support plus-size brides has grown into a trusted platform, with Shafonne sharing the lessons she's learned about entrepreneurship, representation, and building a business with purpose. Together, they discuss growing a niche brand, the evolution of wedding media, how AI is helping founders work smarter, and why creating content that genuinely serves your audience is the key to building lasting trust and impact. Work with Shafonne www.shafonnemyers.com Follow Shafonne on Instagram @shafonnemyers Find out more about Pretty Pear Bride Find out more about Aisle Society Follow The Hard Launch on Instagram
The Art of Designing With Intention, with Amanda Luu, founder of Studio Mondine
Aug 4, 202653 minS1
This week Natasha sits down with Amanda Luu, founder of Studio Mondine, to explore the art of designing with intention. Drawing inspiration from the Japanese practice of Ikebana, Amanda shares how slowing down, embracing simplicity, and finding meaning in every detail has shaped both her creative philosophy and her approach to floral design. Together, they discuss the power of storytelling through flowers, building a creative business rooted in authenticity, and why the most memorable designs aren't always the biggest or most elaborate—they're the ones that make people feel something. This is a thoughtful conversation about creativity, purpose, and the beauty of designing with intention. Follow Studio Mondine on Instagram Book a catch up with Amanda - 20 minute meeting Follow The Hard Launch on Instagram
Building a Business That Brings People Together, with Virginia Frischkorn, founder of Partytrick
Jul 28, 202653 minS1
In this episode, Natasha sits down with Virginia Frischkorn, founder of Partytrick, to explore the power of human connection and why building a business that brings people together has become her mission. Inspired by growing up in an entrepreneurial family and the lasting impact of her father, Virginia shares how purpose, community, and legacy have shaped both her life and the company she's building. Together, they discuss creating a mission-driven business, building systems that scale, embracing AI and innovation without losing the human touch, and why the most meaningful companies are the ones that solve real problems while helping people feel like they belong. Find out more about Partytrick here Meet Virginia here Follow Partytrick on Instagram Follow The Hard Launch on Instagram
Sometimes the Best Decision is to Start Again, with Rumaiza Ali, co-founder of Wedy
Jul 21, 202658 minS1
In this episode of The Hard Launch , Natasha sits down with Rumaiza, co-founder of Wedy, to explore what it really means to start again. After making the difficult decision to close one business, Rumaiza took a leap of faith and went all in on a new venture—betting on herself, her vision, and a problem she believed was worth solving. Together, they discuss the realities of early-stage entrepreneurship, why founders should focus on getting their first customer instead of chasing perfection, how AI is shaping the future of the wedding industry, and why sometimes the biggest risk leads to the greatest opportunity. Follow Rumaiza and Wedy on Instagram @rumaizaali_ and @wedy.ai Learn more about Wendy here Follow The Hard Launch on Instagram
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