
The Health Marketing Daily
The Health Marketing Daily | EDEKA Joins Forces With Longevity Forum | NestlΓ© Looks To Develop New Products | Marks & Spencer Urges Government To
The Health Marketing Daily β August 19, 2026 In this episode: β’ Europe's largest food retailer is formally aligning its brand with the longevity movement β a signal that healthy ageing is now a mainstream retail strategy, not a niche supplement play. β’ NestlΓ© is deploying AI and nutrition science to build a dedicated product range for GLP-1 drug users β the biggest food-to-wellness category pivot from a major FMCG player yet. β’ M&S is lobbying the UK government to overhaul how fibre health claims are communicated to consumers β a regulatory and marketing story with direct implications for functional food and supplement labelling across Britain. β’ New research on artisan cheese microbes finding gut health benefits opens a compelling ingredient science narrative for probiotic and fermented food brands looking for fresh category credibility. Hosted by Marco & Klara. New episode every weekday. Tags: health marketing, nutraceuticals, supplements, functional nutrition, wellness, clinical evidence, regulatory, consumer health

