
Episode #84
Zouhair and Crafting the Endless Shore
The journey began under the mastership of Haj. Ahmed Ezzarghani (RIP). In 2016 I was a bearer of a 1000 year old tradition and an English Literature Student at Cadi Ayyad University. I've remained deeply rooted in Marrakech, not just as my home but as my stage, my laboratory, and my muse. I co-founded the Marrakech International Storytelling Festival, bringing together storytellers from all continents while honoring the spirit of the Halq'a.My work in storytelling is borderless. Through residencies, performances, and collaborations across Europe, the Middle East, and Asia, I've reimagined Moroccan storytelling as both an ancient art and a modern tool for connection. I've worked with Coca-Cola teams on narrative leadership, co-created with artists from Ireland to Istanbul, and brought the Halqa into brand experiences with Serge Lutens Paris and Urban Jungle. My international story series “Tales Across Borders” documents the voices of storytellers globally, while projects like the Hikaya School Program seed Moroccan methods into global education models. In 2025, I co-led a team that broke the Guinness World Record for the longest storytelling performance ever. https://www.zouhairthestoryteller.com/ https://worldstorytellingcafe.com/

