The Heavy Lifting Podcast

The Heavy Lifting Podcast is where moving company owners come to grow. Hosted by Brian and Vincent Moulton, former movers turned agency founders, we sit down with operators in the trenches sharing what's actually working in their businesses. Just a couple guys talking about operations, hiring, and building a moving company that lasts.

The Heavy Lifting Podcast is a business podcast hosted by Heavy Lifting Marketing, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Heavy Lifting Marketing hosts The Heavy Lifting Podcast, a business show with 26 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #26

  People Move 7 Times. Most Movers Only Get One.

  Aug 14, 202641 minS1

  Most moving companies win a customer once and never see them again, Robert Esposito built a company people call back every time they move. In this episode, you'll hear how Robert turned a single borrowed box truck into a multi-location operation spanning estate sales, residential moves, and insurance restoration packouts. You'll learn why he treats moving as a lifelong relationship instead of a one-time transaction, and how that mindset feeds referrals, repeat jobs, and contracts most movers never think to chase. Robert breaks down the difference between marketing and branding, why he'd rather eat the cost of a mistake than win a dispute, and where the real money hides inside your existing customer base. WHAT YOU'LL WALK AWAY WITH: - Why every customer moves 7 to 11 times in their life, and how to be the mover they call every single time - How "competition is your best referral source" turns rival movers into a lead pipeline - The networking approach that lands out-of-state and B2B work through reciprocity - Why local Facebook and community groups can outweigh Google for a moving company's reputation - The real difference between marketing and branding — and why branding closes the deal before you sit down - How eating the cost of a problem protects your business better than standing on the state minimum ABOUT THE GUEST: Robert Esposito started Relocators in 2007 with a $4,000 box truck at age 22, and has grown it into a multi-location operation headquartered in New York with a satellite office in Punta Gorda, Florida. He's also the author of "Nobody Move," an 80,000-word book on the emotional and logistical side of moving, with the audiobook available on Spotify. TIMESTAMPS: 00:00 How Relocators Started With a $4K Box Truck 07:12 Landing Insurance Contracts Through Reputation 13:40 People Move 7 Times, Most Movers Get One 21:55 Marketing vs Branding & the Power of Mom's Groups 26:22 "Nobody Move" and the End of the One-Time Move CONNECT WITH ROBERT ESPOSITO: Instagram: https://www.instagram.com/robertesposito.author/ LinkedIn: linkedin.com/in/respotdia Book: https://nobodymovewithoutme.com/ Facebook: https://www.facebook.com/USRelocators CONNECT WITH HEAVY LIFTING MARKETING: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you're a moving company owner, your next ten years of revenue are already sitting in your customer list, this episode shows you how to keep it.

  ListenShow Notes
• 

  Episode #25

  How She Books 19 Moves a Day in a Man's Industry

  Aug 13, 202649 minS1

  Destiny never planned to end up in moving, and now she's booking 19 jobs in a single day in an industry that is heavily male dominated. In this episode you'll hear how Pro Touch Movers in Jacksonville went from texting schedules "caveman style" to a real operation with 500-plus five-star reviews. You'll learn the exact hiring method Destiny uses to stop no-shows before they waste a spot on the calendar. You'll get her honest take on when to hand a customer money back and when to hold the line at 60 cents a pound. And you'll find out why she thinks not being a mover herself is the reason she closes half the people she talks to. What you'll walk away with: -The "working interview" system that filters flakes fast, where six get scheduled and sometimes only two actually show up -Why she built the company's SOPs for one reason: so she could finally take a vacation without everything falling apart -Her damages philosophy, and how "it's all about money" turns a broken item into a five-star review -The marketing mix behind the volume: yard signs, bought leads, and realtor relationships, not expensive Google ads -How she hit a 50% close rate by learning the whole move without ever wrapping a sofa herself -Why labor-only jobs are the easiest thing to sell in a price-conscious market right now -The reason a woman's voice on the phone makes customers "feel safe," and how she turned that into an edge About the guest: Destiny co-owns Pro Touch Movers in Jacksonville, established in 2018, which now runs up to 23 jobs on its busiest Saturdays with a large, constantly hiring crew. She came in around 2021 to build structure into her husband's solo operation and turned it into a machine with 500-plus five-star reviews. Timestamps 00:00 Meet Destiny and Pro Touch Movers 04:03 From "Caveman Style" to Real Systems 13:50 The Working Interview That Stops No-Shows 31:23 Inside a 19-Moves-a-Day Operation 42:30 Winning in a Man's Industry Connect with Destiny and Pro Touch Movers: Website: https://protouchmover.com/ Instagram: https://www.instagram.com/protouchmovers/ Facebook: https://www.facebook.com/protouchmovers/ Phone: (904)362-7683 Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you run a moving company and you're still texting schedules and hoping your crew shows up, this one's your blueprint.

  ListenShow Notes
• 

  Episode #24

  Moving Without the Macho: She's Winning a Man's Industry

  Aug 13, 202654 minS1

  Amalia bought a box truck to sell food during the pandemic, and after the fifth friend asked her to help them move, she realized she'd stumbled into a completely different business. In this episode you'll hear how Move It or Lose It in Asheville went from a peeled-vinyl used U-Haul and a Walmart burner phone to three trucks and a leased warehouse. You'll learn why Amalia hires for the ability to care about people before anything physical, since she believes muscle and strategy can be taught but decency can't. You'll get the story behind "moving without the macho" and how leaning into it solved a sexism problem and changed her clientele overnight. And you'll find out how she does 40 moves a month having never run a single paid ad. What you'll walk away with: -Why she trains her crew in emotional listening through a local nonprofit, so they can carry a divorce or a death in the family as well as the couch -The Google form that now drives 90% of her jobs, born from a friend watching her drown in missed calls -How "moving without the macho" turned constant on-the-job sexism into her sharpest marketing angle -Her accountability policy, where owning a scuffed wall before the invoice goes out is what builds raving fans -The three real sources of her business: word of mouth, the hand-painted mural trucks, then Google -Why she pays a living wage from the very first hire, even when she could only afford four hours a week -Her plan to sell the company back to her own employees on an owner-financed loan About the guest: Amalia Grannis founded Move It or Lose It in Asheville, North Carolina, formalizing the LLC in May 2021 after starting with no seed money while houseless. The company now runs three box trucks, a 13-person team, a leased sorting warehouse for its junk-removal side, and a co-owner CFO who bought equity in 2024. Timestamps: 00:00 A Food Truck That Became a Moving Company 06:47 Training Movers to Handle Grief, Not Just Furniture 10:45 The Google Form That Books 90% of Jobs 30:23 Moving Without the Macho: Sexism and the Turnaround 48:28 Her Plan to Sell the Company to Her Own Team Connect with Amalia and Move It or Lose It: Website: https://www.moveitavl.com/ Instagram: https://www.instagram.com/moveitorloseit_avl/ Facebook: https://www.facebook.com/moveitorloseitavl/ Reddit: u/theRainbowRaccoon Phone: (828)231-1983 Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 Phone: (754)799-7626 If you run a moving company and you think winning means being the biggest and toughest crew on the block, this one will change how you think about the whole thing.

  ListenShow Notes
• 

  Episode #21

  How This Mover Runs 3 Trucks and Turns Away 300 Moves a Year

  Jul 20, 20261h 2mS1

  In this episode, you'll hear how a 39-year-old family moving company in the Lehigh Valley passed from father to son, and why the handover nearly didn't happen. Jarred walks through how he runs a 3-truck, 8-man operation that turns away roughly 300 moves a year on purpose, and why he believes protecting his crew beats chasing volume every time. You'll also get a look inside his rare dual role as both moving company owner and licensed realtor, including the one settlement question that has saved 10 to 15 real estate deals this year alone. What you'll walk away with: -Why Jarred turns away 300 jobs a year and still keeps the business profitable -The unofficial takeover: how he and his mom quietly booked jobs behind his dad's back for nearly a year -The settlement timeline question every mover should ask before booking a closing day move -How to spot a nightmare customer from the tone of their first phone call -The custom builder analogy that justifies premium pricing without apologizing for it -Why 10-truck operations bleeding $5,000 to $20,000 a month convinced him to stay small About the guest: Jarred Cury owns Moving by Cury, a family moving company founded by his parents in 1987, one year shy of its 40th anniversary. He's also a licensed realtor of nearly 10 years, giving him a view of the moving process almost no other owner in the industry has. Timestamps: 00:00 Booking Jobs Without His Dad Knowing 16:33 The Heart and Soul: A Tribute to Mom 24:19 The Mover Who's Also a Realtor 32:40 Turning Away 300 Moves a Year On Purpose 46:51 "You're Gonna Like Who Walks Through Your Door" Connect with Jarred Cury Website https://www.movingbycury.com/ Zillow https://www.zillow.com/profile/Jarred%20J%20Cury Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571 If you own a moving company and you're still saying yes to every job that calls, this episode will show you what saying no can build.

  ListenShow Notes
• 

  Episode #20

  This Is How You Build A Moving Company People Trust

  Jul 9, 202654 minS1

  Manuel Cardenas did around 1,300 moves in a single year out of a 2012 Chevy Malibu with two dollies and thirty blankets, and that was before Veterans Best Movers even existed. In this episode you'll hear how an Army flight medic built a San Antonio moving company people trust enough to leave 1,000 five star Google reviews in under 4 years. You'll get the exact estimate process behind those reviews, from room-by-room phone walkthroughs to why he quotes worst case with a two hour window instead of a single number. You'll also hear how one 4.5 star review on a booking platform pushed him to stop renting his reputation and build his own, and how he prices in the 40th percentile while never chasing the cheapest customer. If you run a moving company and want customers who trust you before the truck arrives, this is the playbook. What you'll walk away with: -The estimate walkthrough Manuel runs on every sales call: room by room, box counts in brackets, and asking "is this it?" three times so the customer remembers saying yes -Why he quotes worst case with a two hour window, and how honest quotes protect the review after the move -The rule that everyone in his office is a mover first, and what that does to close rates and crew trust -How senior living facilities became 30 to 40% of his clientele through donuts, coffee runs, and donated mariachis -Why his owned trucks stay local for branding and leased trucks take the long distance wear -The word of mouth hiring system behind 9 of his 21 guys and near-zero turnover -What losing his ranking over a single 4.5 star review taught him about owning your reputation About the guest: Manuel Cardenas is the founder of Veterans Best Movers in San Antonio, Texas, an Army flight medic who ranked 9th in the country for jobs completed on U-Haul's Moving Help platform in his first full year. Today his company runs six trucks, 21 team members, and just crossed 1,000 five star reviews on Google. Timestamps: 00:00 1,300 Moves Out of a Chevy Malibu 13:43 Building Veterans Best Movers From Nothing 29:24 The Estimate Process Behind the Reviews 37:32 Movers First: The Team Behind the Trust Connect with Manuel and Veterans Best Movers: Website: https://veteransbestmover.com Google Business Profile: https://share.google/BFdK16JMvxeFMRbe4 Phone: (210) 761-6595 Instagram: https://www.instagram.com/veteransbestmovers_/ Connect with Heavy Lifting Marketing: Website: https://www.heavyliftingmarketing.com/ Instagram: https://www.instagram.com/theheavyliftingmarketing/ Facebook: https://www.facebook.com/profile.php?id=61571600552571

  ListenShow Notes

Recent guests on The Heavy Lifting Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.