The HeyCreator Show
047: Conversations Into Cash: How to Get Paid to Think with Abbi Perets
🎙️ Conversations Into Cash: How to Get Paid to Think with Abbi Perets If you’ve ever caught yourself giving away high-value advice for free and wondered, “Shouldn’t I be charging for this?” —this episode is for you. Matt sits down with writer and strategist Abbi Perets , who helps creators, freelancers, and experts turn everyday conversations into income. They dive into: How to structure discovery calls that lead to real work Why giving too much away for free is killing your business The shift from deliverables to strategy-first offerings Setting clear boundaries with clients (and family) And yes—why your work should actually be fun Abbi also opens up about how parenting, burnout, and a life-altering family crisis reshaped her business philosophy—and what it really means to build a creative life on your terms . Whether you’re early in your freelance journey or ready to raise your rates and reclaim your time, this one’s packed with insight, warmth, and practical takeaways you’ll actually use. 👉 Learn more about Abbi at successfulfreelancemom.com What we talk about in this episode: 00:00 Introduction to Turning Conversations into Cash 01:34 Recognizing and Valuing Your Expertise 05:21 Structuring Effective Discovery Calls 07:26 Balancing Free Value and Paid Services13:08 The Importance of Fun in Business 19:36 Practical Tips for Discovery Calls 27:27 Navigating Conversations and Split Personalities 28:04 Setting Financial Goals and Client Boundaries 31:10 Structuring Profit Sharing Deals 36:28 Transitioning to a Strategy-Focused Role 43:07 Balancing Family and Work as a Freelancer 50:09 Final Thoughts and Where to Find More
