
Episode #25
Price Transparency and the High Performance Reality
Everywhere you turn in HVAC and home performance, some loud voice insists that posting prices online is the holy grail. Many contractors have concluded it's a mandate. But high performance contractors understandably bristle at pricing a job before they've even seen the house. In this solocast, Peter Troast works through the real picture: the four forces pushing price transparency, why instant quote tools fail in high performance work, and what Energy Circle's search and call-tracking data reveals about what homeowners genuinely want. He also shares why AI is becoming the high performance contractor's new best friend, and lands on a practical reframe: price orientation, not price transparency. Plus: a look at the prototype pricing page at demo.energycircle.com. Episode Notes: Listen on Apple Podcasts Listen on Spotify Watch on YouTube Energy Circle Website Energy Circle LinkedIn Peter Troast, Energy Circle CEO and Founder LinkedIn Heat Pump Summit FREE Tickets Pricing Page Example

