Hive Mind is the podcast for established experts and founders who want their book to grow their business — not just sit on Amazon. Hosted by Cristian Ungureanu, founder of Beehive Book Marketing, each episode features candid conversations with publishers, ghostwriters, marketers, and authors about what actually makes a book work as an authority asset — the kind that fills your pipeline with premium clients, raises your speaking fees, and opens doors a LinkedIn profile can't. No bestseller-list vanity metrics. No "secrets of viral book launches." Just honest tradeoffs, real outcomes, and conversations that respect the listener's time. Built for: consultants, agency owners, fractional executives, advisors, and senior operators who are writing — or have written — a business book. New episodes every two weeks. Subscribe to follow Cristian's own book and agency journey, documented in public alongside the show.
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Unknown Host hosts The Hive Mind: Book Marketing for Experts, a general show with 4 episodes published.
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The Hive Mind: Book Marketing for Experts
Hiring a Ghostwriter for a Business Book: What It Takes
Jul 24, 202623 minS0
<p>Hiring a ghostwriter isn't handing the book off. Liz Heflin writes nonfiction business books — and now publishes them end to end through her own press — and she tells clients to plan for 10 to 30 hours of interviews and six months to a year before a manuscript is in hand.</p><p></p><p>In this episode: when a ghostwriter makes sense versus a book coach versus writing it yourself, the four stages of the process and where your time actually goes, why the return on a business book sits in the offer on the back end rather than the cover pric...
Hiring a Ghostwriter for a Business Book: What It Takes
Jul 24, 202623 min
Hiring a ghostwriter isn't handing the book off. Liz Heflin writes nonfiction business books — and now publishes them end to end through her own press — and she tells clients to plan for 10 to 30 hours of interviews and six months to a year before a manuscript is in hand. In this episode: when a ghostwriter makes sense versus a book coach versus writing it yourself, the four stages of the process and where your time actually goes, why the return on a business book sits in the offer on the back end rather than the cover price, and how a ghostwriter captures your voice on the page. Connect with Liz Heflin: https://www.linkedin.com/in/liz-heflin/ beehivebookmarketing.com/podcast Chapters: 00:00 — Intro 01:15 — When does hiring a ghostwriter make sense? 04:40 — The ghostwriter as accountability partner 06:42 — How much of your time it still takes 07:13 — The four stages: strategy, interviews, writing, edits 09:43 — Six months to a year from kickoff to manuscript 10:27 — Ghostwriter vs. book coach vs. writing it yourself 14:30 — Nobody writes a book in isolation 15:36 — Why paying for it is what gets it finished 16:33 — The real ROI: clients and stages, not copies 18:33 — How a ghostwriter captures your voice 20:04 — Why the first draft never sounds exactly like you 22:05 — Where to find Liz #bookmarketing #ghostwriting #businessbooks
<p>Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first.</p><p></p><p>We get into why product comes before promotion in the four P's, the "five parts of you" system that turns a book into consulting conversations, and why price and placement (boardroom-only distribution, $300 direct-sold editions) can matter far more than copies sold.</p><p></p><p>Connect with Kory Kirby: https://www.linkedin.com/in/korykirby/</p><p></p><p>🎧 Spotify: https://open.spotify.com/show/033l9h1JaE3q...
Most experts treat their book as something to promote. Kory Kirby — a publishing strategist who's taken 100+ books across the finish line — treats it as a product to design first. We get into why product comes before promotion in the four P's, the "five parts of you" system that turns a book into consulting conversations, and why price and placement (boardroom-only distribution, $300 direct-sold editions) can matter far more than copies sold. Connect with Kory Kirby: https://www.linkedin.com/in/korykirby/ 🎧 Spotify: https://open.spotify.com/show/033l9h1JaE3qhlslHbDS7h 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hive-mind-book-marketing-for-experts/id1896795747 🌐 [ beehivebookmarketing.com/podcast ] Chapters: 00:00 — Meet Kory: 113 books, a decade in 01:33 — What separates a book that works from one that doesn't 03:58 — Why Pressed is a product-first book 04:33 — The four P's — and the one everyone skips 06:38 — What actually makes a book a good product 08:34 — The five parts of you: brand → content → platform → conversations → offer 10:42 — When the reason to write a book is too shallow 11:58 — Why the author now matters more than the book 14:51 — The book game is a long, slow churn 15:53 — Originality and cover design in a sea of AI 17:07 — Price: $25 on Amazon vs. $350 direct 19:01 — Placement: the books you can't buy anywhere 20:28 — Where to find Kory #bookmarketing #businessbooks #authority
Why Write a Business Book? Leads, Leverage, Legacy
Jun 17, 202625 minS0
<p>Why write a business book — and what does it actually do for your business?</p><p></p><p>Marina Aris, founder of hybrid publisher Brooklyn Writers Press, makes the case that a book is a funnel, not a keepsake: a way to generate leads, leverage your expertise, and outlast a social feed that forgets you in a day.</p><p></p><p>In this episode she breaks down her "three L's" — leads, leverage, and legacy — how to plant lead breadcrumbs inside the book itself, the dictation route for experts who swear they're "not writers," why most business books fail to con...
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