
Episode #268
Motivation vs. Attention: Are We Targeting the Right Thing?
When a learner struggles to complete work, follow directions, or stay engaged, it is easy to assume motivation is the problem. But what if the real barrier is a missing skill? We explore the difference between a learner who can't do something and one who won't do it, and why making that distinction is essential for effective, compassionate ABA practice. Using practical examples, we look at how attention, emotional regulation, executive functioning, and other foundational skills can be mistaken for motivation challenges. We also discuss the risks of relying on reinforcement alone when a learner does not yet have the skills needed to succeed. We share simple questions behavior analysts can ask before making assumptions, along with strategies for identifying skill deficits, evaluating environmental barriers, adjusting expectations, and teaching missing skills systematically. When we approach behavior with curiosity instead of judgment, we create interventions that are more effective, more compassionate, and better aligned with each learner's needs. It starts by asking one simple question: Is this really a motivation issue, or are we targeting the wrong thing? What’s Inside: Why "can't do" and "won't do" require different intervention strategies Questions to ask before assuming motivation is the problem Practical ways to identify and teach missing skills Mentioned in This Episode: Episode 172: How to Teach Executive Functioning Skills Can’t Do or Won’t Do: A Systematic Way of Solving Behavior Challenges with Sasha Long HowToABA.com/join How to ABA on YouTube Find us on Facebook Follow us on Instagram

