The IAB Australia Podcast

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The IAB Australia Podcast is a technology podcast hosted by IAB Australia, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

IAB Australia hosts The IAB Australia Podcast, a technology show with 100 episodes published.

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  The IAB Australia Podcast

  Making a Good Impression (or Three): CTV Co-Viewing

  Jul 13, 202632 min

  In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Luke Smith, Senior Director - CTV/OTT and Online Video, APAC at PubMatic, and Katie Finney, National Television Sales Director at Southern Cross Media Group, to discuss PubMatic's new report, How Co-Viewing Redefines Attention, and what it means for how CTV is planned, bought and measured. The data shows co-viewed impressions deliver 42% higher attention, 53% stronger recall, and audiences 70% more likely to act, yet CTV is still traded like a 1:1 digital impression. Luke and Katie unpack the missed opportunity on high co-viewing days, why pricing should reflect context and audience, and where measurement needs to go next. Listen now! See omnystudio.com/listener for privacy information.

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  The IAB Australia Podcast

  Tuning in to Audio: Investment, Measurement and the Programmatic Opportunity

  Jun 24, 202638 min

  In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Daisy Smith, Programmatic Adtech Solutions Director at Acast, and Nikola Small, Associate Director DV+ at Magnite, to explore the evolution of investment in digital audio and what's driving its growth in the programmatic ecosystem. Building on the themes from the IAB Australia Audio Summit in February this year, the conversation covers the growth in digital audio investment, and how an omni-channel approach is reshaping how buyers think about audio. The panel also discusses the measurement tools gaining traction, from brand lift and conversion tracking to market mix modelling, and what the industry needs to do to make audio an easier, more consistent buy. With examples from health insurance, creator-led campaigns, and always-on strategies, there is plenty there for those looking to add audio to the mix. See omnystudio.com/listener for privacy information.

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  The IAB Australia Podcast

  The Road to Purchase: How Car Buyers Research, Discover and Decide

  May 12, 202634 minS0

  <p>In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alex McLean, GM of Marketing at BMW, Gage Milecki, Customer Research and Insights Lead at carsales, and Nicholas Bailly, Commercial Director - Media House at carsales, to explore what the latest Australian Car Buyers' Report reveals about how Australians research, discover and purchase vehicles. With the average buying journey now spanning six months, the panel unpacks how consumers are taking a more considered approach to purchasing, how EVs and total cost of ownership are opening up new questions for buyers...

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  The IAB Australia Podcast

  Beyond the Surface: Media Investment In a Shifting Market

  Apr 29, 202639 minS0

  <p>In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Alfie Lagos, Founder of Lex Lab, and Euan MacDonald, Director of Investment at Monks, to explore where media investment is really heading in Australia. While the headline numbers look healthy, the conversation dives into what's shifting beneath the surface, from the true story behind search growth, to the rise of CTV, social and retail media, to the automation question every planning team is wrestling with. They also discuss measurement, the skills the industry needs right now, and what the best-performing...

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  The IAB Australia Podcast

  The evolution of sell-side decisioning and what it means in practice

  Mar 18, 202631 minS0

  <p>In this episode of the IAB Australia podcast, host Gai Le Roy, CEO of IAB Australia, is joined by Jessica Gilby, General Manager of Digital at News Corp Australia, and Janette Higginson, VP of Buyer Development JAPAC at Index Exchange, to explore the growing role of sell-side decisioning in programmatic advertising. The conversation unpacks how publishers and technology partners are applying intelligence earlier in the auction process to filter and qualify ad opportunities before they reach demand platforms, reducing inefficiency while improving signal quality, campaign performance, and user experience. Listen now!</p><p>See omnystudio.com/listener for privacy informat

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