The IAB UK Podcast

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Podcast is a business podcast hosted by IAB UK, with 304 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

IAB UK hosts The IAB UK Podcast, a business show with 304 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #1

  Inside the Container: the future of OpenRTB

  Aug 9, 202634 minS1

  In the inaugural episode of the New Ad Tech Podcast, the team explores the technology and industry developments moving digital advertising forward. Cadi Jones, SVP, EMEA at Index Exchange, joins the podcast to unpack containerisation, sell-side decisioning and Index Cloud. She explains how bringing custom algorithms and optimisation closer to supply can reduce latency, unlock greater scale and improve cost and carbon efficiency. Cadi also considers why this represents a structural change for programmatic advertising, potentially as significant as the arrival of header bidding, and shares the curiosity, scepticism and human judgement needed to navigate an increasingly AI-powered industry. Plus, the team discusses consolidation across television, retail media and connected TV, including the Sky-ITV deal and Walmart’s expansion through Vizio and Vibe. Hosted on Acast. See acast.com/privacy for more information.

  ListenShow Notes
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  Episode #26

  ...and that's a wrap on Season 19!

  Jul 2, 20262 minS19

  In this special season finale, we look back on Season 19 of the IAB UK Podcast, from conversations on agentic AI, retail media and creator marketing to trust, audio innovation, measurement and cruise media. We also revisit some of the season’s standout moments, including recording live from SXSW London and going behind the scenes at Spotify and Snapchat. Plus, we look ahead to Season 20, launching later this year from IAB UK’s brand-new in-house studio, where episodes will be available to watch as well as listen to. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #25

  Moments That Matter: winning the biggest sporting events of the year

  Jun 30, 202634 minS19

  In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of the biggest cultural events in the world: the World Cup. Host James Chandler is joined by Andy Baker, Head of Strategy at Footballco, JT Tesfamariam, Content Sales Lead at YouTube, and Emma Newman, Chief Revenue Officer at PubMatic, to explore what it takes for advertisers to stay relevant across a tournament where attention can shift quickly and the conversation extends far beyond the match itself. With the World Cup expanding to 48 teams, a new round of 32, 104 matches and a longer tournament window, the opportunity for brands is bigger, but so is the competition for attention. This episode looks at how advertisers can balance long-term planning with real-time responsiveness, and why the moments around the game, from creator content and watch-alongs to memes, highlights and cultural conversation, are becoming just as important as the live action. Together, the guests discuss how younger audiences are engaging with sport through creators and digital personalities, how non-sponsor brands can still show up meaningfully, and how digital media is opening up new ways to tap into major sporting moments without relying solely on official sponsorship. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #24

  Fans, Communities & Culture: advertising beyond the game

  Jun 24, 202623 minS19

  In the first episode of our summer sports mini-series, we dive into how major sporting events like the World Cup have evolved into cultural moments that extend far beyond the final whistle. Host James Chandler is joined by Matt Eschert, Head of Industry at Reddit, Imogen Blackwood, Business Director at Publicis Media, and Paul Lowrey, Director of Solutions Marketing & Enablement at GumGum, to explore how fans engage with sport across social platforms, communities, creators and group chats. Together, they discuss why some of the most memorable moments happen away from the action itself, how fandom is becoming more accessible to new audiences, and why participation, conversation and community are increasingly shaping the sports experience. The conversation also looks at how brands are adapting to this changing landscape, from understanding fan sentiment and audience mindset to finding authentic ways to show up during major sporting moments without simply capitalising on them. Whether you're interested in sport, media, culture or advertising, this episode explores what modern fandom looks like and why the biggest opportunities often exist beyond the game itself. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #23

  Live from SXSW: a conversation with Sir Martin Sorrell

  Jun 10, 202619 minS19

  In this special episode of the IAB UK Podcast, recorded live from SXSW London, James Chandler is joined by Sir Martin Sorrell for a wide-ranging conversation on the future of advertising, media and technology. As one of the industry's most influential figures, Sir Martin shares his perspective on the trends reshaping the marketing landscape, from the rapid rise of AI and changing consumer behaviours to the evolving relationship between brands, platforms and agencies. Together, they discuss the opportunities and challenges facing businesses today, how marketers can navigate an increasingly complex media environment, and what the industry needs to do to remain competitive in an era defined by innovation and disruption. Recorded live at SXSW London, this episode offers a candid look at where advertising is heading next, and the forces that will shape its future. Hosted on Acast. See acast.com/privacy for more information.

  ListenShow Notes

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.