
The Ikigai Podcast
Ikigai, Zero Waste and Local Wisdom in Kamikatsu with Satoshi Nonoyama
A former would-be astronaut helps a tiny town in Japan teach the world how to live lighter. Yuki Ohata returns with Satoshi Nonoyama, founder and CEO of Pangea, to unpack why Kamikatsu, Tokushima has become a magnet for sustainable tourism, study tours, and corporate learning trips. This conversation is recorded in Japanese with interpretation support, and it’s packed with practical lessons you can steal for your community, your team, or your next trip. We start with Satoshi’s origin story: a childhood obsession sparked by Mobile Suit Gundam, a formative NASA Space Camp experience, and the long arc from human resources to building an educational travel business rooted in nature and community. Then we zoom in on what makes Kamikatsu so compelling. The Irodori leaf business proves that an aging society can still be innovative, profitable, and tech-enabled, with farmers around 70 using ICT tools and earning real income from a product that’s physically accessible and high value. Next, we dig into Kamikatsu’s famous zero waste town system, where residents sort trash into 44 categories and bring it to a shared facility, turning waste reduction into a community habit and a working circular economy. From there, Satoshi explains what Pangea offers: experiential learning, outdoor programs, MICE travel for company teams, and “moonshot” education designed to build critical thinking, tacit knowledge, hands-on problem solving, and new value creation. We also explore the vision for ikigai retreats in Kamikatsu and potential collaboration with Shizuoka’s emerging leaf initiative. If you care about sustainable tourism in Japan, community-led revitalization, or team retreats that actually change how people think, this one’s for you. Subscribe, share this with a friend who loves purposeful travel, and leave a review with the biggest idea you’re taking from Kamikatsu.

