
Episode #21
Buying and Selling Series Part 1: The Real Number — Preparing Your Company to Sell with Anthony Perez
Guest: Anthony Perez, Harvest Wealth Strategies Episode Summary Most business owners think about selling their company once — usually when someone finally makes them an offer. Anthony Perez says that's backwards: the exit plan should start the day you open the doors. In part one of this two-part Buying and Selling series, Anthony breaks down the "blind spots" that quietly kill company value — owner dependency, client concentration, missing systems, thin bench strength — and walks through what actually happens when a business owner gets an exciting offer that turns out to be far less than it looks on paper. This one's essential listening for any owner who's ever wondered what their business is really worth, and what it would take to actually see that number in the bank. What We Cover (00:00) What this Buying and Selling series is about, and why succession planning starts on day one, not year 29 (02:08) What a wealth advisor for business owners actually does — and how it's different from a business broker or investment banker (04:52) The four blind spots that quietly kill company value: owner dependency, client concentration, weak systems/processes, and bench strength (10:29) The emotional side of stepping back: owner guilt, team trust, and why "20% involved" beats "0% or 100%" (12:14) The customer concentration trap — why the "easiest" way to run a business (build everything around your best client) is also the most dangerous (15:02) Lifestyle business owner vs. wealth creator: the two mindsets that determine how you should actually run your company (17:35) Finding your "real number" — and the $20M offer that was actually only worth $4M after structure and taxes (19:50) Earnouts and seller notes, demystified — including the stat that over 70% of earnouts never get fully paid (23:08) How buyer type changes the risk calculus: strategic acquirer vs. first-time entrepreneur-through-acquisition (25:34) Lifestyle vs. wealth-building trade-off: hire a strong leadership team and increase your EBITDA multiple, or run lean and stay dependent on a perfect successor (30:03) The 3-year roadmap: what to actually do in year one, year two, and year three before an exit (32:29) The Lakers sale, HBO's Succession , and what family businesses get wrong about passing the company down (38:02) Where to find Anthony and get a free value gap assessment Key Takeaway Buyers aren't primarily paying for your cash flow — they're pricing risk. Every blind spot Anthony describes (you being the bottleneck, one client being 80% of revenue, no real leadership bench, no systems) is really just a different flavor of "what happens to this business if something changes." Fix the risk, and the multiple — and the number that actually lands in your pocket — moves with it. Connect with Anthony Perez Website: harvestwealthstrategies.net LinkedIn: https://www.linkedin.com/in/anthonyperezj/ Instagram / Facebook / YouTube: Harvest Wealth Strategies Free Value Gap Assessment available via the website or by emailing Anthony directly

