
Episode #10
Paul Ostwald (founder of Morningcrunch) on Building a Newsletter 150,000+ Readers Can't Start Their Day Without
Paul Ostwald is the Co-Founder of Morningcrunch, a German newsletter-only media brand delivering daily bullet-point briefings on business, finance, and AI to young professionals, read in under five minutes each morning. Paul left his role at Ringier to build Morningcrunch alongside co-founder Gregor Becker, growing it from a side project in 2023 into a newsletter read by over 150,000 subscribers, taking an unconventional approach to fundraising along the way, targeting a small, carefully chosen list of investors rather than casting a wide net. Today, he continues pushing on what a modern, disruptive media company can look like, blending AI-supported content creation with human craftsmanship and direct relationships with readers. Paul joins Valerie to talk about building Morningcrunch without a traditional media background, his approach to fundraising through a small, targeted list of investors rather than a broad pitch process, and how he thinks about balancing AI-assisted content with human craftsmanship as Morningcrunch scales.

