The INSPIRE SALES PODCAST
Show Up, Back Yourself: Marketing, Mindset & Mischief with Christina Robinson
What happens when life forces you to stop, reassess everything and decide what really matters? In this episode of the INSPIRe Sales Podcast , I’m joined by marketer, mentor, author and entrepreneur Christina Robinson for a conversation that goes far beyond marketing. Christina shares the extraordinary story of building her career and business, completing a management buyout, growing her profile as a speaker and podcaster — and then having her world turned upside down by a life-changing medical emergency in January 2025. After developing cauda equina syndrome and undergoing emergency surgery, Christina was told it was unlikely she would walk again. Her recovery has required extraordinary resilience, patience and a willingness to keep doing the unglamorous daily work, even when progress has been slow. That experience has also changed the way she thinks about business. Today, Christina works increasingly as a mentor and strategic partner to entrepreneurs, combining her marketing expertise with a much deeper understanding of the mindset, beliefs and personal challenges that can either help people move forward — or keep them stuck. We explore: Why “show up, back yourself” has become Christina’s mantra. Why so many entrepreneurs struggle to market themselves consistently. How to become more magnetic by understanding exactly who you want to help and the problems they need you to solve. Why trying to market to “everyone” usually means connecting properly with no one. How to create content that educates, inspires and entertains . The relationship between authenticity, personal brand and commercial success. Why consistency matters far more than occasional bursts of marketing activity. The difference between solving the problem somebody thinks they have and uncovering what they actually need. What coaching, mentoring and sales have in common when it comes to asking better questions. How our thoughts, feelings and beliefs influence the actions we take. Why achieving difficult goals often comes down to doing the boring work consistently. We also discuss Christina’s book, Stop Hiding, Start Marketing , which became a number-one bestseller, and the remarkable response she received despite having been largely absent from marketing for around 18 months while recovering. There are plenty of practical marketing and sales ideas in this episode. But underneath all of them is a much bigger message: Show up. Back yourself. Do the work. And don’t allow your current reality to determine what you believe is possible. A powerful and very human conversation about marketing, sales, mindset, resilience and building a business around who you really are. Connect with Christina here: https://www.linkedin.com/in/christinarobinson2 https://www.green-umbrella.biz/ Connect with Justin Leigh: https://www.linkedin.com/in/justin-leigh-coach/ If you enjoyed this episode, please subscribe, share it with your network and leave a review. It helps us continue bringing world-class sales conversations to more listeners. Want to understand your own sales strengths and development areas? Take the free Sales Acceleration Scorecard: https://salesacceleration.scoreapp.com/
