
The Insurance Playbook
Niche or Die: 53 Years of Insurance Lessons with Rick Bersnak
<p>fter 53 years in the insurance industry, <b>Rick Bersnak</b> has seen it all — from $800-a-month paychecks to million-dollar books of business. But his real secret? He built his entire career by specializing in what others ignored — niche markets and “uninsurable” risks.</p><p></p><p>In this episode of The Insurance Playbook Podcast, host Brinton Atkinson sits down with Rick Bersnak to unpack how he turned oddball accounts into consistent revenue, why “peddling policies” is the wrong approach, and what it really means to build trust and longevity in insurance.</p><p></p><p>🎯 <b>You’ll hear:</b></p>How to pick...

