Episode #44
44. the creative power of scent, synchronicity & self-trust with kristi moe, zodica perfume
this week on the intuitive creative, i'm joined by kristi moe, founder of zodica perfumery, for a conversation on scent, synchronicity, self-trust and building a purpose-driven brand. what began as a lifelong struggle with chronic migraines became the catalyst for creating a business rooted in intention. we talk about the science behind zodiac perfumes, using scent as a ritual for creativity and focus and why moments of stillness are essential in an overstimulated world. kristi also shares what it looks like to trust your intuition in business—from saying no to opportunities that don't align to following the synchronicities that lead you toward your purpose. in this episode, we discuss: turning pain into purpose the science behind zodiac signs and scent preference using fragrance as a ritual for creativity, focus, and emotional balance using fragrance as a daily ritual why creatives need more stillness trusting yourself in business and life building a brand that's meant to last if you've ever wondered whether your detours are actually leading you somewhere, this conversation is for you. kristi moe is the founder of zodica perfumery, an astrology-inspired clean fragrance brand known for its zodiac perfumes and personalized scent discovery. celebrating 10 years in business in 2026, zodica was named to the inc. regionals midwest list of fastest-growing private companies three consecutive years, and kristi was recognized on the forbes next 1000 list of entrepreneurs. with a background in beauty, brand strategy, and product development, including work on well-known brands like tree hut shea and poo~pourri, kristi created zodica after her own experience as a migraine sufferer inspired her to design fine fragrances that are more gentle. zodica is sold at its madison, wisconsin flagship store, in more than 600 retailers across the u.s., and online at zodicaperfumery.com and freepeople.com. connect with kristi: zodica's website zodica's instagram zodica's store finder connect with me: blog insta tiktok pinterest youtube
