
The Ireland Podcast
244. Stephen Averill: The Art Behind U2 & Ireland’s Iconic Album Covers
Stephen Averill has spent nearly five decades shaping how some of Ireland’s most important music looks. From his beginnings with The Radiators From Space to a remarkable creative relationship with U2 spanning Boy , War , The Joshua Tree , Achtung Baby and beyond, Stephen has helped create images that became inseparable from the music itself. In this episode of The Ireland Podcast, Fender Jackson talks to Stephen about the art of the record sleeve: discovering album artwork as a young music fan, designing before computers, working with musicians and photographers, the relationship between music and image, and what makes an album cover become iconic. They also discuss Stephen’s work beyond U2, the changing Irish music scene, the creative possibilities that come from limitations, and what happens to album artwork as music moves from vinyl and CD into the digital age. Relevant Links https://www.stephenaverill.com/ Chapters 00:00 Introduction 01:33 When Album Covers Became Art 04:07 How Record Sleeves Changed 06:11 Creating a Visual Identity for a Band 07:16 How Stephen Designs an Album Cover 10:00 Designing for U2 11:02 Art vs the Record Company 13:17 Can an Album Cover Sell the Music? 16:08 Working with Great Photographers 18:15 When Record Labels Change Your Artwork 20:20 How Limitations Can Improve Creativity 22:59 What Makes an Album Cover Iconic? 24:00 U2, Success & Creative Relationships 26:22 Logos, T-Shirts & Band Identity 26:49 Stephen Averill's Archive 27:44 From Advertising to Album Design 31:01 Designing for Ireland's Music Scene 32:01 Outro Hosted on Acast. See acast.com/privacy for more information.






