
Episode #349
EP349 - Personalization's Big Moment with Google Shopping's Nicole Netland
Recorded live from the Retail Club AI Festival in Huntington Beach, Jason and Scot sit down with Nicole Netland, head of design and research at Google Shopping, fresh off her main-stage session. Nicole brings a rare vantage point: years of retail experience at Amazon, Target, and Best Buy, and now a team that designs shopping experiences across Search, AI Mode, Gemini, and YouTube. The conversation starts with personalization, a topic Nicole admits had been "a little bit sleepy" until now. Context changes everything: AI Mode queries are three times longer than traditional search, and shoppers can now connect Gmail, Photos, and Calendar for results tailored to them. From there, the three dig into Universal Cart and why a cart is also a wish list, how AI Overviews, AI Mode, and Gemini fit together, and why Google believes the consumer pull is real this time after years of shopping experiments. They also get into how AI is transforming the practice of UX research and design itself, and where multimodal shopping is headed as voice, text, images, and video blend into one experience. And yes, product data still matters. A lot. Enjoy the show. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.






