The Kate Show

The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.

The Kate Show is a business podcast hosted by Unknown Host, with 271 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Kate Show, a business show with 271 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #310

  Oh no, I got my first bad Google review

  Sep 1, 202625 min

  When a client relationship goes sour, it goes VERY sour. I ended up with the one thing that scares every small business owner most: a negative Google review. However, what the reviewer meant for harm ended up helping my brand, and here's what happened. Timestamps 0:00 Introduction 1:40 The Importance of Keywords in Google Reviews 6:35 Handling Bad Reviews and Their Impact 8:55 My First Bad Google Review 12:13 My Reply to the Bad Google Review 16:11 The Role of Keywords in Review and Reply Interactions 21:19 Strategies for Managing Google Reviews

  ListenShow Notes
• 

  Episode #309

  Do Lead Magnets Still Work?

  Aug 3, 202636 min

  I recently worked with an interior designer whose website was better than her two closest competitors in every way that should matter. Better copy. Better photography. Better user experience. And yet she ranked behind both of them for the exact search terms she needed to win. I dug into why, and what I found changes how I think about lead magnets, referrals, and blogging for every client I work with. Today I'm sharing her real case study, along with what actually drives leads for interior designers and other home industry professionals. Music License: YP7NPLIGFJGO2M4H_Lightspeed Timestamps 0:00 Introduction 2:12 Types of Lead Magnets 2:52 Lead Magnet Ideas for Interior Designers: Good, bad, and otherwise 8:41 Interior Design Lead Magnet Recommendations 11:40 Lead Magnet Video Script Outline 17:21 Word-of-Mouth Referrals: The Best Interior Design Marketing Strategy 20:43 Search, AI Referrals & Google Business Profiles 25:19 Relevance of Google Listing: Localized Keywords and Search Intent 29:09 Impact of Blogging on SEO 33:43 Case Study Prognosis

  ListenShow Notes
• 

  Episode #308

  My Pivot Became a Twirl (LOL)

  Jul 20, 202620 min

  Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unnatural step to include an AI element in my service offering and turn the whole thing into an app for client convenience. What ensued after implementing these changes led to me no longer wanting to run my business because it didn't fit ME anymore. Plus, the new way of doing things didn't seem to fit my clients that well, either. I was STRESSED and depressed professionally in a way I'd never been in twelve years of running this agency. I even contacted a business broker to consider selling the entire thing. Dramatic? Maybe, but also relatable. Here's what happened, why it went wrong, and how I found peace with a surprisingly simple solution. In short, my entrepreneurial pivot became a twirl. Music License: ETBBOL01VSWDLAL4_Garden of the Fae Timestamps 0:00 Introduction 3:44 The Issue and Business Challenges 4:25 The Outcome 7:32 The Twirl: Simplifying the Business Model 10:27 Implementing the New Marketing Plan 17:23 Lessons Learned from the Pivot

  ListenShow Notes
• 

  Episode #307

  Better SEO Alone Doesn't Mean More Clients

  Jul 6, 202626 min

  If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just explains your services to death, your business will be surfaced more often. Today, I'm sharing how you can make a simple shift in how you talk about your business that will make a profound difference in whether someone who lands on your site simply leaves or actually stays to fill out your contact form. Music License: MG9MTFH5KG22UI23_Lightspeed 📌 Timestamps 0:00 Introduction 2:51 SEO Article Inspiration and Key Points 5:53 Common SEO and Website Mistakes 9:01 The Role of Emotion in Website Success 12:07 Changes on Google's AI Mode and Search 12:25 How I’m Transforming My Own Messaging 17:01 Defining Ideal Clients

  ListenShow Notes
• 

  Episode #306

  Luxury is Redefining Itself & Rebranding Isn't the Solution

  Jun 15, 202621 min

  Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the end of it. If your business is experiencing a lack of clients, a rebrand won't make draw them in - and has actually proven to backfire. The good news: You just need to reposition what you currently have. Today on The Kate Show, I'm walking you through the rebrand fiascos of giant, well-known companies so that we all can learn from their mistakes. Furthermore, I'm sharing how the luxury client is redefining "luxury" itself and what that means for the future of your high-end design, organizing, or staging business. Resources 💠 Book a discovery call to learn how I can help you reposition, message, and reach your ideal client. Music License: K9OHCUB70RDLNTDW_Ghostly Trails 📌 Timestamps: 0:00 Introduction 2:23 The Cracker Barrel Rebrand Fiasco 5:28 Nike and Adidas' Brand Strategies 7:31 Jaguar's Failed Rebrand 11:01 The Changing Definition of Luxury 15:17 The Outlook for Luxury Designers, Home Organizers, and Stagers 17:24 Repositioning Your Business Instead of Rebrand

  ListenShow Notes

Recent guests on The Kate Show. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.