The Launch Lounge Podcast

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world.Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun.After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids.Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions.Ready to build a business that offers you complete freedom? This is your podcast!

The Launch Lounge Podcast is a business podcast hosted by Salome Schillack, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Salome Schillack hosts The Launch Lounge Podcast, a business show with 100 episodes published.

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  The Launch Lounge Podcast

  367. The One Decision That Changes Your Next 12 Months

  Aug 18, 202621 min

  If your business looks roughly the same 12 months from now as it does today, how would that feel? There's a decision you're making right now — or avoiding making — that matters more than any new funnel or piece of content, and this episode is about seeing it clearly before the year runs out on you. I'm doing an honest look-back at where my business was exactly 12 months ago, what I set out to achieve, and what actually happened. Some of it worked. A lot of it didn't — the mentorship program that never fed into the agency the way I planned, the YouTube channel I'm still not consistent on. But some of it worked in ways I almost forgot to notice: an email open rate that climbed from 19% to over 40%, paying myself a consistent salary, bringing on a full-time hire again after years of not being ready to. And underneath all of it is the one decision that actually separates the version of you who's still stuck from the one who gets where she wants to go. That decision isn't a strategy. It's a belief — and it's simpler, and harder, than anything I could teach you in a framework. "What if you believed that everything you need to get where you want to be is already inside you right now?" In This Episode: Discover why doing your 12-month look-back right now beats waiting until December Learn the real difference between a goal and a dream — and why "I hope" quietly sabotages your results Hear the honest wins and losses from Salome's own last 12 months, no filter Find out the one decision that shapes your next 12 months more than any funnel or piece of content ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  Episode #366

  366. Why Those Who Scale Fastest Never Do It Alone

  Aug 11, 202650 min

  If you know exactly what to do in your business and still can't get yourself to do it, I don't think that's a willpower problem — I think it's an isolation problem. And today I'm telling you why. I'm breaking down the specific shift that separates the businesses that scale fast from the ones that stay stuck circling the same plan year after year, because I've been guilty of it myself — I made the exact same plan for my business in 2021, 2023, and 2025, and only actually implemented it once someone else was holding me to it. Along the way I'm sharing the swim squad that's gotten me into a freezing pool at 5am for seven winters, the mastermind pricing conversation that changed my income in eighteen months, and the very unglamorous night I cried over a WordPress site I couldn't figure out. There are five real, specific ways that building alone is costing you right now — and none of them are about how hard you're working. "The system is built to break your habits, and no amount of willpower fixes a structural problem." In This Episode: Discover why procrastination is an emotional regulation problem, not a time management one Learn why you genuinely cannot see the label from inside your own bottle Find out why "accountability" backfires for some people, and what actually works instead Understand the difference between being kind and being nice as a business owner ✨ Stuck watching sales dry up the moment you stop posting? Join me live and free for 10X Your Sales Without Hiring a Team on Wednesday, August 19th, and get the Seen-to-Sold System™ — a simple way to turn the content you're already making into predictable buyers, even on sick-kid weeks and school holidays. Save your seat at thelaunchlounge.com/class Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  Episode #365

  365. The Difference Between Growing and Scaling Your Expert Business

  Aug 4, 202620 min

  When was the last time a complete stranger found you online and became a paying client? If you can't remember — or it only happens when you post like a maniac for two weeks and then collapse — this episode is for you. Getting clients doesn't have to be a terrifying event you have to psyche yourself up for every few months. There are just three parts that make it predictable. Not a 40-step funnel, not a scary tech situation — just traffic, list, and sales, connected and running on repeat. In this episode I walk you through all three, including what's working on Instagram right now for reaching new people every day, why your lead magnet's real job isn't to get downloaded, and how to start making offers in a way that feels casual and consistent instead of uncomfortable and exhausting. Most people already have one or two of these three parts. The shift isn't doing more. It's finding the gap and closing it. "Stop saving it all for one big terrifying launch. Make offers low and slow. Small, regular invitations built into your normal emails. It takes the pressure off you — and the surprise out for them." In This Episode: Discover the three-part system that makes client-getting feel like a process instead of a lucky accident Learn what's working on Instagram right now for reaching new people without going viral Find out why your lead magnet's real job is the swap — and what that means for how you set it up See how ManyChat and Kit work together to turn a comment into an email subscriber on autopilot Stop burning out on launches and start making offers in a way that builds a selling muscle over time ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  Episode #364

  364. How to Stop Feeling Invisible Online

  Jul 28, 202642 min

  You're posting consistently, sending emails, showing up — and somehow feeling less connected to your audience than ever. You're not imagining it. And the answer probably isn't more content. In this episode I get honest about what happened to my own content when I leaned too hard into AI — how my podcast started sounding less like me, my emails stopped landing, and my short-form videos became so generic they felt soulless. And then I share exactly what I changed. Because the next business to stand out online won't be the most polished. It'll be the one that feels the most human. And that's actually really good news — because human is the one thing AI can't manufacture. "Posting more human things doesn't mean sharing every part of your private life. You can be human without oversharing. Your edge is your judgment, your stories, your opinions, your perspective." In This Episode: Discover the four reasons visibility feels harder right now — and the one that has nothing to do with the algorithm Find out the Instagram content shift that's driving reach and new followers right now (and it's not what most people are teaching) Fix your email list disconnection with two moves that have nothing to do with your open rate Learn the gamification trick that turns one-way content into a two-way conversation overnight Hear the piece of content advice Salome's 15-year-old daughter gave her that changed everything ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  Episode #363

  363. Want to Grow Faster? Stop Hiding Behind Your Content

  Jul 21, 202633 min

  What if the one thing you keep doing to grow your business is actually the thing keeping you stuck? More content, more lead magnets, more podcast episodes — it can all feel like marketing. But sometimes it's just a very productive place to hide. And the real growth opportunity is somewhere else entirely. In this episode I break down the only two things that actually move the needle in any online business — building hot audiences and making offers — and give you a simple way to diagnose which one your business needs most right now. Because sometimes you don't need more content. And sometimes you genuinely do. The real skill is knowing the difference. I share the story of a student who built a beautiful, freedom-giving business on one podcast and one offer, and what happened when Apple changed the algorithm. I also talk about the guy who commented on my Instagram telling me business freedom is "always a pricing story" — and why that kind of advice, while not wrong, is never the whole picture. "Your business doesn't always need more of the work you enjoy most. Sometimes it needs you to solve the problem that's actually slowing the growth down." In This Episode: Discover the two levers that drive every online business — and which one needs your attention right now Find out the signs that your audience growth needs urgent focus (hint: it's not always about posting more) Learn the signs that you need to make more offers — including the one that might sting a little Understand why familiar work feels productive but doesn't always remove the real constraint Take the Freedom Formula Quiz and get clarity on what to focus on in the second half of 2026 ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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