The Launch Lounge Podcast

Discover top tips & practical advice for building a wildly profitable business sharing your ideas and knowledge with the world.Get the online marketing, advertising, and business strategies you need, all wrapped up with a healthy dose of inspiration and fun.After 10 years of being the advertising secret sauce to the who's-who of the online courses industry, your host Salome Schillack reveals what it really takes to turn your ideas into a thriving online business. Salome shares all the insights she wishes she had when she was juggling a job, a side hustle, and raising two kids.Tune in and expect to learn and laugh with Salome as she helps you turn your knowledge into a profitable online product that can impact millions.Ready to build a business that offers you complete freedom? This is your podcast!

The Launch Lounge Podcast is a business podcast hosted by Salome Schillack, with 100 episodes on record and a Required Pod Score of 80.

Salome Schillack hosts The Launch Lounge Podcast, a business show with 100 episodes published.

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  Episode #373

  373. Instagram Trial Reels Build Your Audience Faster

  Sep 29, 202624 min

  Posting regularly on Instagram but struggling to reach new people? Trial reels might be the most underused tool on the platform right now — and in this episode I'm sharing exactly how I've been using them to reach strangers, test hooks, and turn winning content into ads that grow my audience every single day. Trial reels are Instagram reels shown only to people who have never heard of you. That makes them the perfect low-risk testing ground for new messaging angles and creative ideas before you spend a cent on ads. I'll walk you through what they are, the difference between content for your existing followers and content designed for complete strangers, three plug-and-play hook templates you can use this week, and how to take a winning reel and turn it into a profile visit ad that brings new followers on autopilot. And just so we're clear — I made more than a million dollars online before I had 3,000 Instagram followers. This isn't about becoming an influencer. It's about using smart tools to get the right people into your world faster. "Trial reels are your get-out-of-jail-free card if you've ever felt stuck with your Instagram growth." In This Episode: Discover what trial reels are and how to switch them on before you post Learn the difference between "living room content" for followers and "soapbox content" for strangers Steal three hook templates you can use this week to start testing what connects Find out which metrics actually matter — and what each one is telling you about your content See how a winning trial reel becomes a profile visit ad that grows your audience without you lifting a finger ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  The Launch Lounge Podcast

  372. Raise Your Prices. Keep Your Clients. Here's How.

  Sep 22, 202630 min

  You want to raise your prices — but what if people stop buying? Before you change the number, there's something far more important you need to change first. And if you skip it, you'll end up like the coach I watched double his price, then quietly email his list six months later to announce he was going back down. In this episode I break down what actually has to happen before a price increase lands — the positioning, the perceived value, the messaging, and the financial buffer that lets you test a new price without panic. I'll share the story of the friend I stopped from lowering her price at a mastermind, the client who spent twelve months rebuilding her entire offer before touching her price tag, and why the incremental pricing strategy that worked for my agency never translates directly to courses and coaching. Because the most important thing to understand about pricing is this: when your audience tells you they want your program but can't quite afford it, that is not a sign to lower your price. It's a buying signal. "A student for whom it's a stretch is often your best student. Charging more and getting fewer students is not a threat. It's an opportunity." In This Episode: Discover why raising your price without repositioning your offer almost always backfires Find out what happened when a prominent Australian coach doubled his price overnight — and the email that followed Learn the final sale strategy that builds your cash reserves before you test a new price point Understand why "I can't afford it" from your audience is actually a buying signal Walk away with three clear questions to ask before every price increase ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  The Launch Lounge Podcast

  371. Why Nobody's Seeing Your Content (And the Simple Fix)

  Sep 15, 202630 min

  If you're posting consistently and your audience still isn't growing, you probably don't need better content. You need to become more memorable. The people building cult-like followings online aren't smarter, louder, or posting more. They're doing seven very specific things differently. And after more than a decade working behind the scenes with six and seven-figure course creators and coaches, I've seen this pattern play out over and over. In this episode I walk you through all seven moves — from repeating your core belief until your audience says your own lines back to you, to ditching the industry lingo that's quietly filtering out your ideal clients, to why my Ugg boots and semi-disabled dog are a genuine part of my content strategy. Because the magnetic brands aren't the most polished ones. They're the ones that feel the most real. "The ones who build a following people actually stick around for aren't posting more than anyone else. They're just saying something the rest of their industry is too careful to say." In This Episode: Discover why you don't have a content problem or an algorithm problem — and what's actually keeping you forgettable Learn the contrarian move that instantly separates you from everyone else in your niche Find out why your industry lingo might be filtering out the exact people you want to reach Understand why polished highlight reels don't build trust anymore — and what does See how to build a system people remember instead of a pile of tips they forget ✨ Stuck guessing which part of your business actually needs fixing next? Take the free 2-minute Freedom Formula quiz and find out exactly which of the 5 pillars is holding back your growth — no more throwing content at the wall hoping something sticks. Take the quiz at thelaunchlounge.com/quiz Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  The Launch Lounge Podcast

  370. Use AI to Turn Sales Call Notes Into a Better Offer

  Sep 8, 202636 min

  You already have a secret weapon that could double your sales in your next launch. It's sitting in your sales call transcripts, your post-launch surveys, your non-buyer feedback — and most people never mine it. In this episode I share the exact AI prompts I use to turn that raw data into a clear, actionable offer improvement plan — including the ones I ran on my own Ads Foundations survey that led me to completely rethink how I deliver live support. Because the difference between an offer that converts and one that gets crickets almost always comes down to listening. Not to what you think they need. To what they're actually saying they want. I'll walk you through why "it's the money" is rarely the real objection, what happened when one of my clients realised she was only addressing a deal-breaking concern once in a webinar and nowhere else, and how to use two strategic follow-up prompts to reposition your offer and turn your top objections into conversion copy. In This Episode: Discover the one thing that makes the difference between a great sales experience and a terrible one Steal the exact AI prompt that turns sales data into a clear offer breakdown — objections, language patterns, gaps, and quick wins Find out why non-buyers saying "it's the money" is rarely the full story (and how to dig deeper) Use the two follow-up prompts that reposition your offer strategically and write your objection-handling copy for you Get the ready-made Claude skill or ChatGPT version completely free — just send an email ✨ Tired of getting leads who never buy? Ads don't make you money — sales do. Learn how to install a hot buyer engine in your business in my live Ads Foundations cohort, kicking off September 23rd. Limited spots, hands-on learning. Join the waitlist at thelaunchlounge.com/waitlist Salome Get full show notes here Follow The Launch Lounge on Instagram .

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  The Launch Lounge Podcast

  369. The $5 Per Day Ad That Gets Instagram Followers

  Sep 1, 202630 min

  Are your $5 a day ads getting tons of engagement but barely any new followers? You're not alone — and it's not your budget, it's your setup. Salome has taught the $5 a day engagement ad strategy since 2018, but she recently made one small change that completely shifted what these ads do. Instead of optimising for likes and views, she's optimising for a specific action that sends cold strangers straight to her profile — and turns a real percentage of them into followers and email subscribers. In this episode she walks through exactly which posts work for this (and which don't), how to target the right cold audience without Meta's Advantage+ picking the wrong people, and the one metric that actually tells you if it's working. She also shares the post that racked up huge views but almost no followers — proof that engagement numbers alone can be a total trap. "Don't just keep an ad on because it's getting a lot of people to your profile — look at how many of them are actually following, and double down on the ones doing that." In This Episode: Discover the exact optimisation setting that turns a normal engagement ad into a follower magnet Learn how to choose the right post using the hook, dog whistle, and takeaway-content test Steal the trial reels trick for testing hooks on a cold audience before spending a cent Find out the real metric to track — not visits, but the percentage that actually follow ✨ Tired of your business demanding all your time and giving you none of it back? Freedom Club is a six-month group coaching container built to fix exactly that — consistent income, real impact, and the freedom to actually live your life. Only 7 spots left, applications close Wednesday. Apply at thelaunchlounge.com/freedom Salome Get full show notes here Follow The Launch Lounge on Instagram .

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