The Law Firm Growth Professor Podcast
Ep. 73 - Why Most Law Firms Get Keywords Completely Wrong
In this episode of The Law Firm Growth Professor , I break down one of the most misunderstood and most misused elements of SEO: keywords. Many law firms focus so heavily on keyword placement and volume that they lose sight of the most important rule of all your content has to read naturally. If it doesn’t make sense to a real person, no amount of keyword optimization will save it. I walk through how to properly structure your keyword strategy, including primary keywords, supporting keywords, and semantic variations, along with practical guidelines for keyword density and placement. We also discuss why keyword stuffing and outdated tactics like cloaking can damage your rankings, and how search engines actually interpret the words and phrases on your page. If you’ve ever wondered how many keywords is too many or why your content isn’t performing the way you expected this episode will give you a clear, practical framework for creating content that ranks well and resonates with real clients. Want to learn more about how our agency can help your law firm grow? Speak with John Rizvi ☎️
