The Lawyer's Edge

On The Lawyer's Edge podcast, attorney and professional business coach Elise Holtzman sits down with successful lawyers, legal marketing specialists, business leaders and authors to talk about how lawyers and law firms can grow and sustain healthy, profitable businesses.

The Lawyer's Edge is a business podcast hosted by Elise Holtzman, with 217 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Elise Holtzman hosts The Lawyer's Edge, a business show with 217 episodes published.

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  Episode #218

  Michelle Citrin | Why Your Headshot Is a Business Strategy, Not a Vanity Project

  Aug 18, 202631 min

  Michelle Citrin is the owner of Michelle Citrin Studios, a personal branding and photography practice focused exclusively on women in law. She has more than 17 years of experience in photography and earned her degree from the Savannah College of Art and Design. Michelle also brings a background in fashion styling and design to her work, which she uses to help attorneys show up with the same authority they have earned in the courtroom or boardroom. She operates studios in Fort Lauderdale, Charlotte, and Asheville and works with clients around the world. Her work has been featured in Forbes, Ocean Drive Magazine, and NBC6, and she teaches continuing legal education programs across Florida on marketing, executive presence, and personal branding. WHAT'S COVERED IN THIS EPISODE ABOUT HEADSHOTS AS A BUSINESS STRATEGY For many lawyers, professional photography is something to check off the list when it is time to update a website bio or LinkedIn profile. That approach misses how much your imagery shapes the perception people form when they look you up. If your headshot no longer reflects your current level of experience, authority, and success, there can be a disconnect between the reputation you have earned and the way you are showing up online. This is why Michelle Citrin approaches professional photography as an important part of a lawyer's larger marketing and visibility strategy. Your face is often the most recognizable part of your brand, and the images you use can help you stay memorable and top of mind while giving you more control over the narrative people encounter online. As AI changes how professionals market themselves, being human, using real imagery, and showing up as yourself become even more important to building trust. In this episode of The Lawyer's Edge Podcast, Elise Holtzman talks with Michelle Citrin of Michelle Citrin Studios about using professional photography as a marketing strategy, matching your imagery to the authority you have earned, building visibility and trust online, and being human in a world of AI. 3:19 - What strong personal brands have in common 4:41 - Showing up consistently without being "loud" 6:31 - Treating professional photography as a marketing strategy 8:19 - Why your face is the most recognizable part of your brand 9:20 - Matching your imagery to your current level of authority 12:21 - Making your expertise more visible and staying top of mind 15:32 - Why accomplished lawyers can still feel uncomfortable in front of the camera 20:11 - Choosing a photographer who understands your audience and marketing goals 21:16 - Planning imagery around your target market and message 24:05 - Being human in a world of AI 26:36 - Building trust when clients are finding and vetting lawyers online 28:45 - Updating your photography regularly and continuing to show up Mentioned In Why Your Headshot Is a Business Strategy, Not a Vanity Project Michelle Citrin Studios Michelle Citrin on LinkedIn Get connected with the coaching team: hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE This episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress. To get connected with your coach, fill out our contact form .

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  Episode #217

  Michael Roch | How Partner Compensation Can Undermine Your Firm's Strategy

  Aug 11, 202641 min

  Michael Roch is the founder and principal advisor of MHPR Advisors, where he advises managing partners, boards, and remuneration committees on partner compensation and governance. For more than 25 years, he has worked with law firm leaders across Australia, Canada, the United Kingdom, Europe, and the United States, as well as with accounting, consulting, and other professional partnerships. Originally trained as both an accountant and a lawyer, Michael brings a cross-disciplinary perspective to questions involving compensation, governance, finance, and tax. He is the co-author of The Partner Remuneration Handbook and co-leads a long-running global survey tracking how partners are paid across markets. Based in Zurich, Michael serves clients worldwide. WHAT'S COVERED IN THIS EPISODE ABOUT PARTNER COMPENSATION AND LAW FIRM STRATEGY Law firm leaders often believe their compensation system reflects what they are trying to build. Yet the way partners are paid may still reward them for holding tightly to client relationships, prioritizing their own originations, and resisting the collaboration the partnership says it values. As the business grows across offices and practice areas, those old approaches can become increasingly disconnected from where the firm is going. Michael Roch explains that this often happens because partnerships fail to update compensation systems developed when they were much smaller. Changing the system requires leaders to be clear about what the business is trying to achieve and willing to let go of old paradigms that no longer support that direction. It also requires a closer look at what the partnership actually rewards, how partner contributions are evaluated, and whether the decision-making process reinforces the strategy or works against it. In this episode of The Lawyer's Edge Podcast, Elise Holtzman talks with Michael Roch of MHPR Advisors about why compensation systems fall behind as firms grow, how origination credit can create conflict around client relationships, what firms should consider when compensating managing partners and other leaders, and why money is only one of the tools law firm leaders can use to influence behavior and retain talent. 3:45 - The three elements that shape a partner compensation system 5:20 - Why compensation systems fall behind as firms grow 10:19 - What a firm's compensation system reveals about its real values 14:58 - Why annual compensation memos cannot replace ongoing performance dialogue 20:13 - Origination credit, collaboration, and control of client relationships 24:23 - Putting rules and governance around origination disputes 28:38 - How firms should compensate managing partners and practice group leaders 35:16 - Why paying more rarely solves a retention problem 38:21 - The leadership responsibility partners have to associates and counsel 40:08 - Why reward involves more than compensation Mentioned In How Partner Compensation Can Undermine Your Firm's Strategy MHPR Advisors | LinkedIn Michael Roch on LinkedIn The Partner Remuneration Handbook by Michael Roch and Ray D'Cruz SmarterReward™ Dr. Heidi Gardner | How Law Firms Can Increase Revenues, Grow Client Loyalty, and Improve Diversity Get connected with the coaching team: hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE This episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress. To get connected with your coach, fill out our contact form .

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  The Lawyer's Edge

  Elise Holtzman | How to Cultivate a Business Development Mindset

  Aug 4, 202618 min

  What do you think is one of the most powerful obstacles to business development success for lawyers? Despite their busy schedules, it isn't a lack of time. It's not about the lack of money, either. It's not even that you don't know how to do it, although law school certainly didn't teach it. Simply put, it's your mindset. It's the stories you tell yourself that stop you from taking (or fully committing to) consistent, targeted action. And it's the biggest impediment I've come across again and again with lawyers I meet. In this episode of The Lawyer's Edge podcast, you'll learn 7 tips that will help you cultivate a successful business development mindset. I'll teach you a thought process that will inspire you to start taking action in the direction of your goals and stick with it consistently! WHAT'S COVERED IN THIS EPISODE ABOUT CULTIVATING A BUSINESS DEVELOPMENT MINDSET 2:57 - What business development success and that criminal law class you took in your first year have in common 5:27 - The first thing you can do to cultivate your business development mindset for success 8:14 - Two things you need to recognize about business development and one thing you shouldn't expect to see 11:26 - The people you shouldn't listen to and the responses you don't want to give to everyone else and yourself 14:12 - A change that'll make it more likely for you to focus on and engage with business development Mentioned In How to Cultivate a Business Development Mindset IGNITE Women's Business Development Accelerator Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE… Today's episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm which has been focused exclusively on lawyers and law firms since 2008. Each member of The Lawyer's Edge coaching team is a trained, certified, and experienced professional coach AND either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress. To get connected with YOUR coach, just email the team at hello@thelawyersedge.com .

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  The Lawyer's Edge

  Joshua Wurtzel | How to Get Started as a Rainmaker - And Succeed!

  Jul 28, 202640 min

  Joshua Wurtzel is a commercial and real estate litigation partner at Schlam Stone & Dolan LLP , a Manhattan boutique law firm that represents businesses, non-profits, and individuals in complex and corporate matters. He has successfully represented public and private companies and prominent individuals in both federal and state court. With his focus on aggressive litigation and his ability to develop creative and novel solutions to complex disputes, he brings a unique, out-of-the-box perspective to his clients' most pressing legal needs. Before joining Schlam Stone & Dolan, Josh was an associate at Weil, Gotshal & Manges LLP in its Securities Litigation and Corporate Governance group. He also previously worked as an intern for the Honorable Kiyo A. Matsumoto of the Eastern District of New York. He's a regular contributor to several legal publications (such as the New York Law Journal) and lectures on cutting-edge legal issues in the commercial real estate sector. WHAT'S COVERED IN THIS EPISODE ABOUT HOW TO GET STARTED AS A RAINMAKER - AND SUCCEED! Bringing new clients into a law firm not only drives a law firm's growth, but can also provide you with greater professional autonomy and an increased ability to call the shots in your own career. Despite the clear benefits to becoming a consistent business developer, many lawyers don't pursue business development success or struggle to achieve it. In this episode of The Lawyer's Edge podcast, Elise Holtzman sits down with Joshua Wurtzel, a commercial and real estate litigation partner at Schlam Stone & Dolan LLP, to discuss his experience with building a book of business. Josh shares the challenges he faced on his journey to becoming a rainmaker and explains how networking and coaching have been instrumental in refining his approach to business development, team-building, and client relationships. 2:50 - Why Josh decided to start building his book of business and the early challenges and successes he encountered 6:22 - The impact of developing his book of business on Josh's approach to client relationships 9:18 - How Josh landed his first clients and honed his networking skills 11:42 - The importance of building trust over time and different strategies for developing lasting relationships 15:22 - The business development challenges that Josh continues to focus on overcoming 18:23 - How Josh has adapted his business development strategies over time and why he prioritizes business development 25:02 - How Josh maintains the momentum of his business development efforts when immediate results don't materialize 28:07 - The importance of building a team to support business development and manage client relationships 33:59 - Advice for associates, counsel, and junior partners looking to start building their own book of business and advance in their careers 38:29 - The role of self-confidence and belief in your success as a lawyer and aspiring rainmaker MENTIONED IN HOW TO GET STARTED AS A RAINMAKER - AND SUCCEED! Schlam Stone & Dolan LLP | Joshua's Profile Joshua Wurtzel on LinkedIn Joshua Wurtzel on Instagram Business Networking International (BNI) USA 500 Clubs Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE This episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress. To get connected with your coach, fill out our contact form .

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  The Lawyer's Edge

  Tara Stingley | How to Become a Visible Expert in Your Practice Area

  Jul 21, 202633 min

  Tara Stingley is a Partner of Cline Williams and the Chair of its Labor and Employment Law section. Cline Williams, established in 1857, is Nebraska's oldest existing law firm and is a full-service firm with approximately 60 lawyers working in 5 offices located in Nebraska and Colorado. Tara is the firm's primary representative to the Employment Law Alliance, the largest international network of labor and employment lawyers. Tara focuses her practice on employment law, advising businesses in various industries on compliance with federal, state, and local employment laws and regulations. WHAT'S COVERED IN THIS EPISODE ABOUT BEING A VISIBILITY EXPERT AS A PRACTICING ATTORNEY Those first travelers making their way West did so without a roadmap. But in taking the opportunity, they paved the way for the nation's expansion. That spirit of the West is very much rooted in Tara Stingley and the Nebraska law firm of which she is a partner. As the first woman to serve on Cline Williams' executive committee, she challenged other members to think about how they defined issues and the impact of their decisions. She also established her niche as an employment law expert within the legal community. Laying down that foundation has paid dividends in affording her opportunities, as it can for you, too. And unlike that first wave of westward travelers, you don't have to go forward blindly; Tara has tips to help you build your roadmap to greater visibility. In this episode of The Lawyer's Edge podcast, you'll hear about the payoff potential in raising your profile and building your brand as a subject-matter expert and how to start proactively doing it (even if you're still a young lawyer). Tara will also discuss the importance of representation, the need for professional women to stop underestimating their value, what plays into a client's decision to pick you over others, and so much more! 1:51 - How Tara became a lawyer and partner at Cline Williams and how the law firm differs from others 9:51 - The importance of Tara's role as the first woman on the firm's executive committee 13:22 - Why you should strive to increase your visibility as an expert in your field, even when you can't see an immediate payoff 20:58 - How lawyers can create branding opportunities for themselves rather than wait for them to appear 25:06 - The mindset you need for approaching opportunities to raise your profile and ultimately get clients you want to work with 29:40 - An essential piece of advice for professional women (especially those dealing with imposter syndrome) Mentioned In How to Become a Visible Expert in Your Practice Area Cline Williams Employment Law Alliance Tara Stingley on LinkedIn Get Connected with The Coaching Team at hello@thelawyersedge.com The Lawyer's Edge SPONSOR FOR THIS EPISODE… This episode is brought to you by the coaching team at The Lawyer's Edge, a training and coaching firm that has been focused exclusively on lawyers and law firms since 2008. Each member of the team is a trained, certified, and experienced professional coach—and either a former practicing attorney or a former law firm marketing and business development professional. Whatever your professional objectives, our coaches can help you achieve your goals more quickly, more easily, and with significantly less stress. To get connected with your coach, fill out our contact form .

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