The Leaderboard Insights Podcast

The Leaderboard Insights Podcast by Overwolf Ads is a monthly series for brands & media agencies featuring expert insights shaping today's gaming advertising industry.

The Leaderboard Insights Podcast is a business podcast hosted by Overwolf Ads, with 13 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Overwolf Ads hosts The Leaderboard Insights Podcast, a business show with 13 episodes published.

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  Episode #6

  How JBL Quantum Proves Sound Is Survival in Gaming with JBL's Bryce Showalter

  Aug 2, 202632 minS2

  This month, Chad De Luca is joined by Bryce Showalter, North America’s Head of Gaming at JBL. Bryce leads the growth of JBL's gaming portfolio, leading culture-first strategy, creator partnerships, and product development. He combines performance-driven execution with a deep understanding of gaming culture to build authentic connections with the communities that matter most. In this episode, hosted by Chad De Luca, Head of East Coast Brand Partnerships at Overwolf, we explored: Why JBL Quantum is its own sub-brand and the challenges entering gaming The full Clix story: from a 2020 Fortnite tournament to fierce brand advocate How JBL uses Overwolf's advanced targeting capabilities to engage gamers using competitor headsets

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  Episode #5

  Why Attention Metrics Are Reshaping Media Buying with Adelaide's Marc Guldimann

  Jun 30, 202639 minS2

  This month, Nathan Lindberg is joined by Marc Guldimann , CEO and Co-founder of Adelaide . Marc is the founder of Adelaide, the industry leader in attention-based media quality measurement. Adelaide puts evidence-based measurement into practice using AU, an omnichannel metric proven to measure media quality more accurately than existing verification metrics. In this episode, hosted by Nathan Lindberg , VP of Brand Partnerships at Overwolf, we explored: How gaming environments score higher on the AU metric and what drives that Why optimizing for seconds of attention creates the wrong incentives Why the attention conversation is finally reaching procurement

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  Episode #4

  Gaming as a Culture, Not Only a Channel, with Generation Media's Zach Smith

  Apr 30, 202623 minS2

  <p>This month, Nathan Lindberg is joined by Zach Smith, Vice President, Client Partnerships at Generation Media. Zach brings decades of gaming industry experience - from game tester to marketing roles at Acclaim, Majesco and Gameloft, to building media strategy for publishers like Square Enix, Nexon, Plaion and Capcom. He recently joined Generation Media to launch and grow their North American practice. In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:</p>Why Discord joins have overtaken Steam wishlists as the go-to pre-launch metric for indie publishersHow non-endemic brands burn media budgets by treating...

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  Episode #3

  Creating Fans for Life: Capcom’s Marketing Playbook with Takuya Inoue

  Apr 6, 202640 minS2

  <p>This month, Nathan Lindberg is joined by Takuya Inoue, the Director and Head of Marketing at Capcom USA. </p><p><br></p><p>In this episode, hosted by Nathan Lindberg, VP of Brand Partnerships at Overwolf, we explored:</p>How Capcom shifted its marketing to an "entertainment-first" approach that builds lifelong fans.The strategic difference in launching a new IP like Pragmata versus a 30-year franchise.How campaigns like Resident Evil Requiem successfully capture modern horror audiences by featuring human drama and cinematic storytelling.<p></p>

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  Episode #2

  Building Brand Trust Through the Creator Economy with H&R Block’s Andrew Martinson

  Mar 1, 202641 minS2

  <p>This month, Chad De Luca is joined by Andrew Martinson, Sr. Marketing Manager with H&R Block in charge of Gaming, TV, Audio, and Out of Home.  He has 18 years of experience in media strategy, reporting and implementation and has led the gaming strategy since it’s inception.</p><p>In this episode, hosted by Chad De Luca, Head of East Coast Brand Partnerships at Overwolf, we explored:</p><p><br></p>Why H&R Block is leaning into gaming as a core pillar of their marketing strategyHow H&R Block are scaling across Minecraft, Fortnite, Roblox & more with Overwol...

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