The LFG Podcast

‘LFG’ is the unfiltered franchise education podcast. No gatekeeping here, just practical franchise insights from some of the smartest voices in the industry!Hosted by Franchise Assembly co-founders Michael Hyam and Liane Caruso, tune in twice a month for strategies on franchise development, marketing, leadership, and more.

The LFG Podcast is a business podcast hosted by Franchise Assembly, with 55 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Franchise Assembly hosts The LFG Podcast, a business show with 55 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The LFG Podcast

  E51: Where The Marketing Gap Is In Franchise Sales! With Katherine LeBlanc

  Jul 21, 202641 min

  Tune in this week for a great conversation with Katherine LeBlanc of Apollo CMO to learn all about the fran dev blind spot. Learn where the marketing gap breaks franchise sales. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow ⁠⁠⁠⁠Connect with Katherine LeBlanc: linkedin.com/in/katherineleblanc This episode is brought to you by… Netsertive: netsertive.com Papirfly: papirfly.com Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ The National Franchise Show: franchiseshowinfo.com | Music by Andrey Rossi | Podcast Produced by Belle White Creative

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  Episode #48

  E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker

  May 12, 202649 minS1

  <p>Tune in this week for a great conversation with Joe Gagnon, CEO & Co-Founder, and Garth Fasano, President & Co-Founder of Raynmaker, to learn all about fully automated sales processes. </p><p>We even learn about the tools that are making sales without anyone interacting with the lead.</p><p>We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.</p><p>Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠</p><p>Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠</p><p>Connect with Joe Gagnon: linkedin.com/in/joegagnon </p><p>Connect with Garth Fasano: linkedin.com/in/garthfasano </p...

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  Episode #47

  E47: Showing Up & Converting in the AI Marketing Era! With V Digital

  Apr 28, 202643 minS1

  <p>Tune in this week for a great conversation with Kenny Stocker, VP of Sales & Partnerships at V Digital Services, to learn all about how to show up and convert in the modern AI world.</p><p>We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.</p><p>Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠</p><p>Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠</p><p>Connect with Kenny: linkedin.com/in/kennystocker </p><p>This episode is brought to you by…</p><p>Netsertive: netsertive.com </p><p>Papirfly: papirfly.com </p><p>Franchise Assembly: ⁠⁠⁠franchi...

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  Episode #46

  E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct

  Mar 23, 202634 minS1

  <p>Tune in this week for a great conversation with Kaia Watkins of Flint Direct to learn all about valuation and funding readiness as a franchise brand. </p><p>We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.</p><p>Connect with Liane: http://linkedin.com/in/lianecaruso⁠⁠⁠⁠</p><p>Connect with Michael: ⁠⁠http://linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠</p><p>Connect with Kaia: https://www.linkedin.com/in/kaiawatkins/Learn </p><p>More about Flint Direct: https://www.flint-direct.com/Franchise Assembly </p><p>This episode is brought to you by Netsertive, Papirfly, Franchise...

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  Episode #45

  E45: Valuation and Funding Readiness! With Xceleran

  Mar 3, 202638 minS1

  <p>Tune in this week for a great conversation with Sean Marzola and Geoff Suval of Xceleran to learn all about valuation and funding readiness as a franchise brand.</p><p>We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.</p><p>Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠</p><p>Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠</p><p>Connect with Geoff: linkedin.com/in/geoffsuval </p><p>Connect with Sean: linkedin.com/in/sean-t-marzola-027296 </p><p>Download The Eight Levers Framework: xceleran.com/franchisors-xsi</p><p>Franchise Assembly Info: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ </p><p>This episode is brought...

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Recent guests on The LFG Podcast. Study who booked and why before you pitch.

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