What is The LFG Podcast about?

‘LFG’ is the unfiltered franchise education podcast. It is listed as a business show, with an entrepreneurship focus.

Who hosts The LFG Podcast?

The LFG Podcast is hosted by Franchise Assembly. They have published 57 episodes. The show covers business, with an entrepreneurship focus.

What has The LFG Podcast covered recently?

Recent episodes include "E54: Get Franchisees Found In The Age of AI Overviews! With Logical Position", "E51: Where The Marketing Gap Is In Franchise Sales! With Katherine LeBlanc", and "E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker". The latest went out on 1 Sep 2026 and ran about 48 minutes. These are from season 1. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does The LFG Podcast publish?

The LFG Podcast publishes every couple of weeks, a median of 14 days between episodes. Episodes average about 49 minutes. The back catalogue stands at 57 episodes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on The LFG Podcast?

For The LFG Podcast, Booking Probability sits at 41/100, Listen Score at 25/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch The LFG Podcast?

The LFG Podcast covers franchise news, franchise, franchise marketing, marketing, so guests who can speak to those specifically fit best. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

business

The LFG Podcast

Hosted by Franchise Assembly · business · EN · 57 episodes

Apple Podcasts Website

About this Podcast:

‘LFG’ is the unfiltered franchise education podcast. No gatekeeping here, just practical franchise insights from some of the smartest voices in the industry!Hosted by Franchise Assembly co-founders Michael Hyam and Liane Caruso, tune in twice a month for strategies on franchise development, marketing, leadership, and more.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

41%

Guest openness

Selective

Verified email on file

80/100

Required Score

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What is The LFG Podcast?

The LFG Podcast is a business podcast hosted by Franchise Assembly, with 57 episodes on record and a Required Pod Score of 80.

About the host

Franchise Assembly hosts The LFG Podcast, a business show with 57 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Episode #54
E54: Get Franchisees Found In The Age of AI Overviews! With Logical Position
Sep 1, 202648 minS1
Tune in this week for an episode with Gavin Flynn, Partner & Acquisition Manager at Logical Position, to learn about how to get franchisees found in the age of AI overviews. Search is changing rapidly, and Gavin is here to share solutions! We also share franchise news, our Franchise Royals of the episode, and upcoming franchise events. Connect on LinkedIn: Connect with Liane Connect with Michael Connect with Gavin This episode is brought to you by: Netsertive Franchise Ninja Franchise Assembly The National Franchise Show Music for this episode is by Andrey Rossi
Listen Show Notes
The LFG Podcast
E51: Where The Marketing Gap Is In Franchise Sales! With Katherine LeBlanc
Jul 21, 202641 min
Tune in this week for a great conversation with Katherine LeBlanc of Apollo CMO to learn all about the fran dev blind spot. Learn where the marketing gap breaks franchise sales. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events. Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠ Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow ⁠⁠⁠⁠Connect with Katherine LeBlanc: linkedin.com/in/katherineleblanc This episode is brought to you by… Netsertive: netsertive.com Papirfly: papirfly.com Franchise Assembly: ⁠⁠⁠franchiseassembly.com⁠⁠⁠⁠ The National Franchise Show: franchiseshowinfo.com | Music by Andrey Rossi | Podcast Produced by Belle White Creative
Listen Show Notes
Episode #48
E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker
May 12, 202649 minS1
Tune in this week for a great conversation with Joe Gagnon, CEO & Co-Founder, and Garth Fasano, President & Co-Founder of Raynmaker, to learn all about fully automated sales processes. We even learn about the tools that are making sales without anyone interacting with the lead.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Joe Gagnon: linkedin.com/in/joegagnon Connect with Garth Fasano: linkedin.com/in/garthfasano </p...
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Episode #47
E47: Showing Up & Converting in the AI Marketing Era! With V Digital
Apr 28, 202643 minS1
Tune in this week for a great conversation with Kenny Stocker, VP of Sales & Partnerships at V Digital Services, to learn all about how to show up and convert in the modern AI world.We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: ⁠⁠⁠⁠⁠linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Kenny: linkedin.com/in/kennystocker This episode is brought to you by…Netsertive: netsertive.com Papirfly: papirfly.com Franchise Assembly: ⁠⁠⁠franchi...
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Episode #46
E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct
Mar 23, 202634 minS1
Tune in this week for a great conversation with Kaia Watkins of Flint Direct to learn all about valuation and funding readiness as a franchise brand. We also share franchise news, highlight our LinkedIn Royals of the week, and talk about upcoming events.Connect with Liane: http://linkedin.com/in/lianecaruso⁠⁠⁠⁠Connect with Michael: ⁠⁠http://linkedin.com/in/michaelhyamfranchiseshow⁠⁠⁠⁠Connect with Kaia: https://www.linkedin.com/in/kaiawatkins/Learn More about Flint Direct: https://www.flint-direct.com/Franchise Assembly This episode is brought to you by Netsertive, Papirfly, Franchise...
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Guest Appearances

Recent guests on The LFG Podcast. Study who booked and why before you pitch.

Joe Gagnon

co-founder and CEO, Bullied to Boss

Matt Martin

Staff Engineer, data architect, ETL practitioner, author, Federal Reserve Bank of Richmond

Chris Stark

Senior Insurance Executive, UK's Climate Change Committee

Josh Allen

ex-CRO of Drift, Owl Labs, VP Sales CarGurus, Lewis Central Community School District

Advertisers on this show

Sponsor detection runs nightly. Check back soon.

Best industries to pitch The LFG Podcast for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

businessstrong

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.

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FAQs

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What is the difference between Founder Solo and Founder Pro?

Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

The LFG Podcast

About this Podcast:

Pitch Analysis

What is The LFG Podcast?

About the host

Recent episodes

E54: Get Franchisees Found In The Age of AI Overviews! With Logical Position

E51: Where The Marketing Gap Is In Franchise Sales! With Katherine LeBlanc

E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker

E47: Showing Up & Converting in the AI Marketing Era! With V Digital

E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct

Guest Appearances

Joe Gagnon

Matt Martin

Chris Stark

Josh Allen

Advertisers on this show

Best industries to pitch The LFG Podcast for

Podcasts like The LFG Podcast

Every question we get asked beforesomeone starts their trial.

The LFG Podcast

About this Podcast:

Pitch Analysis

What is The LFG Podcast?

About the host

Recent episodes

E54: Get Franchisees Found In The Age of AI Overviews! With Logical Position

E51: Where The Marketing Gap Is In Franchise Sales! With Katherine LeBlanc

E48: Autonomous Sales (From Call to Close) Using AI! With Raynmaker

E47: Showing Up & Converting in the AI Marketing Era! With V Digital

E46: Why Local Marketing Keeps Breaking Down & How to Fix it with Kaia Watkins of Flint Direct

Guest Appearances

Joe Gagnon

Matt Martin

Chris Stark

Josh Allen

Advertisers on this show

Best industries to pitch The LFG Podcast for

Podcasts like The LFG Podcast

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.