The Louis Shulman Podcast

Documenting the entrepreneurial journey. louisshulmanpod.substack.com

The Louis Shulman Podcast is a business podcast hosted by By Louis Shulman, with 217 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

By Louis Shulman hosts The Louis Shulman Podcast, a business show with 217 episodes published.

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  The Louis Shulman Podcast

  Amanda Patterson: The Rocket Fuel Playbook and GTM For Startups

  Apr 9, 202630 minS0

  <p>Amanda Patterson, Head of Marketing at Rocket Fuel Labs, is a growth expert who has scaled over 100 early-stage startups and consumer brands.After leading MindBody through its successful IPO and partnering with Michael Loeb of Loeb.nyc, Amanda joins the show to share her proprietary "Four Ps of Marketing" (Precision, Process, Performance, Positioning).IN THIS EPISODE, WE COVER:• (00:02) From MindBody IPO to building a growth studio at Loeb.nyc• (01:09) The bottom-up playbook for early-stage startups with limited budgets• (01:26) The "Four Ps" of high-speed growth: Precision, Process, Performance, and Positioning• (03:03) Building a mirror campaign• (03:48) Low-cost growth experiments• (05:12) Account-based marketing (ABM) for high-con...

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  The Louis Shulman Podcast

  The Book of Elon: A Guide To Purpose And Success

  Mar 24, 202654 minS0

  <p>Eric Jorgenson is a bestselling author and CEO of Scribe Media.</p><p>After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success.</p><p>In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the modern crisis of meaning, how Elon’s mission-driven approach directly correlates with outsized success, the price you have to pay for the outcom...

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  The Louis Shulman Podcast

  Building a 65K+ Subscriber Psychedelic Newsletter In 23 Months 🍄

  Dec 4, 202551 minS0

  <p>Henry Winslow is the founder and editor of Tricycle Day, a twice-weekly newsletter that distills psychedelic research, policy, and culture into a 10-minute read. </p><p>In just two years, Henry’s grown an audience of over 65,000 subscribers by combining brute-force outreach, diversified revenue streams, and community building.</p><p>In This Episode, We Cover:</p><p>(05:39) Evolving Tricycle Day’s Business Model</p><p>(08:04) Growing Subscribers with Brute Force</p><p>(11:08) Newsletter Formats: Roundup vs. Q&A</p><p>(16:36) Turning Readers into a Community</p><p>(22:19) Upstream Marketing: From Problem to Solution</p><p>(28:06) Email Deliverability & Censorship Battles</p><p...

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  The Louis Shulman Podcast

  Maximizing Newsletter Sponsorships with Dan Barry

  Aug 13, 202547 minS0

  <p>Dan Barry’s Ad Sales as a Service helps media brands (especially newsletters) land more direct sponsorships and ad deals.</p><p>In this episode, Dan reveals the three biggest pitching mistakes and their simple fixes that will maximize your sponsorship ROI.</p><p>Chapters:</p><p>(00:00) Three Sponsorship Mistakes to Avoid</p><p>(05:33) Why Newsletter Sponsorships Stand Out</p><p>(10:53) Earning Sponsor Trust Quickly</p><p>(20:39) The Best Time to Monetize</p><p>(26:07) Essential Sales Skills for Sponsorship Pitches</p><p>(31:35) Boosting CPMs</p><p>(37:02) Low-Budget Marketing Hacks</p><p>(43:33) Crafting High-Conversion Lead Magnets</p> <br/><br/>This is...

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  The Louis Shulman Podcast

  How Nic Gained 7,000 Newsletter Subscribers in 2 Weeks

  Jul 1, 202554 minS0

  <p>Nic Conley built his B2B sales newsletter, The Follow Up, to 7,000 subscribers in only 2 weeks. We sat down with Nic to break down exactly how he did it.</p><p></p><p>Chapters:</p><p>(02:04) Launching The Follow Up with the "Early Referral" Experiment</p><p>(07:42) Scaling with Paid Ads: Facebook & Twitter Tactics</p><p>(10:33) Owning Local Distribution</p><p>(21:22) Learning From Reader Replies</p><p>(30:00) Debriefing Virality vs Audience Fit</p><p>(35:00) Newsletter Advertising for Brand Marketing</p><p>(42:11) Content Lessons from the Wolf of Wall Street</p><p></p><p>Learn More About Orbit Marketing:</p><...

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