
Episode #9
Sharing evidence, supporting farmers
In this episode of The MacVet Podcast, Fiona welcomes back Sarah Tomlinson, Lead Veterinary Science Expert with AHDB, for a wide-ranging conversation about bovine TB, farmer support, veterinary communication and the importance of sharing science and evidence in ways that are practical, accessible and compassionate. Sarah reflects on changes at home and at work since appeaaring in Season 1; in her role with AHDB, she currently works across ruminant health, welfare and disease, while continuing to play an influential role in conversations around bovine TB. Takehome messages: Clear, evidence-based communication is essential Sarah explains the importance of tailoring messages for different audiences — from farmers and vets to government and industry bodies — while keeping the science simple, accurate and useful. Bovine TB remains complex, but progress is being made The conversation explores TB control across England, Wales and Scotland, the latest English TB strategy recommendations, testing options, cattle vaccination prospects and the value of giving vets and farmers more tools to manage disease risk. Empathy matters when delivering difficult news Fiona and Sarah discuss the emotional impact of infectious diseases and wider pressures facing farmers, highlighting the importance of listening first, acknowledging the situation and then offering practical support. Listen in for a thoughtful conversation about communication, cows and coffee — and why sharing knowledge with clarity and compassion can make a real difference. Links: TB Hub https://tbhub.co.uk/ TB Advisory Service https://www.tbas.org.uk/






