
Episode #21
Ep. 20 | Knowing Where AI Belongs: How Process Mapping Shows You What to Automate, Augment, or Leave
The real test of any AI or automation is simple: is it still turned on six months later. In this episode, David and Ian try something different. Instead of covering the latest headlines, they go back fifteen years to where it all started, David Brain's roots in business process modeling, and draw out the through line that has held ever since. Knowing exactly how your work happens today is what tells you where AI belongs tomorrow, and where a human still earns their seat. Warm, story rich, and genuinely useful for anyone deciding what to automate, what to augment, and what to leave alone. (3:04) The olds, not the news: why this episode goes back to the beginning (5:01) A process origin story: from information systems to a PhD in how you map the way work really happens (10:27) The first automation program in 2013: process maps on the wall before a single robot ran (15:12) Why hitting record is not a strategy: the difference between capturing a walkthrough and understanding a process (18:08) What people think they do versus what they actually do: the questions that surface the hidden complexity (20:23) The stapler on the shift key: the story that shows how much really goes on inside a single task (25:54) The what versus the why: where process mining helps, and where it can lead you to the wrong conclusion (28:32) Fast is not the same as right: a vetting story about optimizing one team while hurting the whole (31:56) Why fewer than one in ten projects reach production, and why the cause is design, not the technology (33:52) Redefining success: not licenses sold or pilots launched, but still running months later (37:48) From eight days to zero: outcomes versus outputs, and the audacious goals worth working back from (42:34) Tool second, process first: why understanding the work tells you which technology you actually need (43:30) Process readiness, honestly assessed: why most teams overestimate how well they know their own workflows (47:07) The forward deployed engineer myth: why it takes a village, not a single unicorn (56:10) The first step: start with outcomes, map how you work, then choose the tool (1:01:22) Clearing the plot is building the building: why the foundational work is the work, and deserves the credit Listen now, and tell us whether your organization can truly see where AI belongs. Find us in your favorite streaming service: iTunes: https://podcasts.apple.com/us/podcast/the-magentiq-show/id1896570951 Spotify: https://open.spotify.com/show/033f2oKxnFr5fmcpdSHjSL iHeartRadio: https://iheart.com/podcast/333292440 Got a perspective worth sharing? We are always looking for guests. Reach out at info@bemagentiq.com .





