The Marchitect

The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand. Produced by The Compete Network by Klue.

The Marchitect is a business podcast hosted by The Compete Network by Klue, with 43 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

The Compete Network by Klue hosts The Marchitect, a business show with 43 episodes published.

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  Episode #5

  Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow

  Oct 2, 20241h 3mS4

  <p>Discover how product marketers can elevate B2B product launches by becoming the orchestrators of cross-functional teams, driving alignment among diverse audience segments, and leveraging innovative enablement strategies. </p><p>In this episode, expert guests Tamara Grominsky, Julien Sauvage, and Beth Rogers share their experiences and insights on successful launch cadences, trend jacking, and creating proactive market strategies.</p><p>Hosts: Rowan Noronha & Julien Sauvage</p><p>Guests: Tamara Grominsky & Beth Rogers</p><p>Producer: Grayson Ottenbreit</p><p>Editor: Stephen Despins</p><p></p><p>TIMESTAMPS:</p><p>(00:00:00) Introduction</p><p>(00:01:53) Exploring Product Launches</p><p>(00:03:57) The Role...

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  Episode #4

  Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4

  Aug 27, 202454 minS4

  <p>In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed.</p><p>Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drives growth, discusses his journey in building brand loyalty and pipeline at Gong and Clari.</p>

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  Episode #3

  How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3

  Jul 23, 20241h 2mS4

  <p>In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers?</p><p>Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch.</p><p>April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap.</p><p>Hosts: Rowan Noronha & Morgan J Ingram</p><p>...

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  Episode #2

  How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2

  Jun 20, 202458 minS4

  <p>Anthony Pierri and Rob Kaminski are the people you want building your homepage. They don’t mess around when it comes to positioning and messaging in product marketing and it’s why they’re on The Marchitect for this unmissable episode.</p><p>Unfortunately, there’s no place where companies lose their positioning and messaging more than their homepage. We’re here to fix that.</p><p>Credits:</p><p>The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing...

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  Episode #1

  Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1

  May 16, 202458 minS4

  <p>There’s so much confusion around what a modern go-to-market is, and what marketing’s role is in developing and executing against a successful GTM strategy.</p><p>In the first episode of The Marchitect, Sangram Vajre, Founder at GTM Partners, Trinity Nguyen, VP Marketing at UserGems, and Yi Lin Pei, Founder at Courageous Careers share:</p><p>the modern go-to-market, and the role of the CMO and their PMM leader</p><p>the difference between marketing the business, and the business of marketing</p><p>the key characteristics of a modern CMO & PMM leader</p><p>what GTM moti...

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