The Market Authority Show with Stefanie Lugo

Welcome to the show where we enlighten your path to becoming a Market Authority in real estate!Whether you’re just starting out on your real estate journey, or you’ve been around for a while, we’ve got a few tricks up our sleeve that you’ll want in on. Dive in!

The Market Authority Show with Stefanie Lugo is a business podcast hosted by Stefanie Lugo, with 221 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Stefanie Lugo hosts The Market Authority Show with Stefanie Lugo, a business show with 221 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #221

  We Earn $400K in Real Estate Working 30 Hours a Week (Here's the Exact System)

  Aug 12, 202614 min

  Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I earn $400K a year in real estate GCI working just 25-30 hours a week and in this video, I'm sharing exactly how. After our worst year ever in 2018, my husband Bryce and I rebuilt our business around three simple systems: a zero-effort marketing plan built on referrals and organic Instagram leads, a "million dollar client journey" that keeps clients coming back, and a weekly rhythm that protects our time so we can actually be present with our kids. This is the same framework I teach agents inside the Market Authority Academy. FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here https://stefanielugo.com/class TABLE OF CONTENTS 0:00 Intro 1:53 Their worst year (2018) 4:11 The pivot to referrals 6:27 The 3 systems 7:06 Zero-effort marketing 7:56 Million dollar client journey 9:24 Weekly rhythm 10:58 Why it matters 13:02 Outro ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  ListenShow Notes
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  Episode #220

  3 Real Estate Content Ideas That Get Clients, Not Just Followers

  Aug 6, 20269 min

  Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit I'm breaking down the exact three types of content I've been creating in my real estate business for almost a decade — the same strategy that's helped me close 2 to 4 deals a month while working only 25 to 30 hours a week, and that I now teach to agents across the US and Canada. In this video I walk through why local MLS updates and market headlines are content goldmines you're probably deleting from your inbox, how I use "intentional scrolling" to swipe and adapt viral hooks from real people who match my ideal client avatar, and why the real questions I get from buyers, sellers, and DMs make up my entire content calendar. This isn't about AI slop or paying for templates — it's the simple, repeatable system that lets me spend 15 to 20 minutes a week planning content that actually sounds human and turns followers into paying clients in 2026. FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here https://stefanielugo.com/class TABLE OF CONTENTS 00:00 Intro 00:38 Free Content Strategy Audit 01:19 The 2026 Content Strategy Overview 02:03 Source #1: Local MLS Updates 03:07 Source #2: Swiping Viral Content 05:28 Source #3: Real Questions From Real People 06:23 Why Pretty Posts Don't Pay 07:11 Book Your Free Strategy Call ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  ListenShow Notes
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  Episode #219

  The Only Instagram Strategy Real Estate Agents Need in 2026

  Jul 28, 202614 min

  Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit Here's a real estate agent's exact 30-minute-a-day Instagram strategy for going from 12 closed deals a year to 24: which account to use (hint — not a new one), how to set up your bio, who to follow and engage with, what to actually post (and what to skip), a simple weekly posting schedule of reels, carousels, and stories, and the one step most agents skip that's costing them the business — actually asking for it. FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here https://stefanielugo.com/class TABLE OF CONTENTS 0:00 Why I've Used Instagram for 12 Years 1:02 Step 1: Which Instagram Account to Use 2:04 Step 2: Update Your Bio 3:06 Step 3: Follow and Engage With Your Existing People 4:44 Step 4: What Content to Actually Post 7:04 Your Weekly Posting Schedule 8:36 The Most Important Step: Setting Appointments 11:29 Keep It Simple: No AI, No Funnels ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  ListenShow Notes
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  Episode #218

  3 Scripts That Move Stuck Leads Off the Fence (Real Estate 2026)

  Jul 21, 20268 min

  Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit In this video, I'm sharing three follow-up scripts that actually work in 2026 to get stuck real estate leads off the fence. You'll learn how to pick up a stalled conversation without sounding awkward, how to ask the one question that uncovers a client's real objection so you know whether to keep pushing or let it breathe, and how to confidently set an appointment with leads who don't have an obvious reason to buy or sell yet. These are scripts I use in my own business and teach to agents across the US and Canada who are already producing and want to close more deals without working more hours. FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here https://stefanielugo.com/class TABLE OF CONTENTS 00:00 Why Your Leads Are Stuck 01:50 Script #1: Restarting a Stalled Conversation 03:08 Script #2: Uncovering the Real Objection 04:35 Script #3: Setting Appointments With Cold Leads 06:52 Recap and Which Script to Try First ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  ListenShow Notes
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  Episode #217

  3 Real Estate Follow-Up Mistakes Killing Your Responses

  Jul 14, 202610 min

  Schedule Your Free 1:1 Audit for Realtors NOW: https://go.stefanielugo.com/info Here's exactly what you'll get in 30 minutes: → A clear picture of what gaps you need to fix in your real estate workflows right now → Honest feedback on what is working in your market right now, and what needs to go → The first steps you can take TODAY, not tomorrow, not next week → The fastest path to closing 2-4 deals per month working 25-30 hours a week Get your FREE 5-Minute Database Audit here: https://stefanielugo.com/database-audit If you're getting ghosted by your database, crickets after every follow-up text, I'm breaking down exactly why that's happening. It's not because people don't like you, it's because your follow-up is making it too easy for them to ignore you. I walk through the three mistakes I see agents make over and over: texts and emails that are way too long, follow-up that never asks a real open-ended question, and messaging that's so worried about sounding salesy that it protects you from rejection instead of actually asking for the business. I share the exact shifts I made with one of my coaching clients, an agent with a full relocation funnel who had leads sitting dormant, and how those small tweaks completely changed how her database responds to her. FREE CLASS!! The 3-Systems to Master Your Real Estate Business (WITHOUT Burning Out, paying for leads, or Losing Your Sanity!) Get it here https://stefanielugo.com/class ------------------------------------------ Feeling stuck in your business? Take this FREE Quiz to get your free tailored action plan: https://stefanielugo.com/quiz Free CRM Guide (Updated 2025): https://stefanielugo.com/crm-freebie Free 5x Your Referrals Guide (New in 2025): https://stefanielugo.com/referral-freebie Grab my FREE Weekly Planner for Realtors (New in 2025): https://stefanielugo.com/time-freebie ---------------------------------------­------ Wanna work with me? Check out my coaching program, the Market Authority Academy: https://stefanielugo.com/coaching // FOLLOW ME ON INSTAGRAM https://www.instagram.com/bryceandstefanie/ // SOME OF MY FAVES: *some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel! MY PREFERRED RESOURCES FOR OUR TOP 1% REAL ESTATE TEAM ►Canva - https://partner.canva.com/c/2779009/6... ►PopBys - https://popbyco.com/?ref=thelugos ( LUGO25 for 5% off your first purchase) ►SendOut Cards - https://www.SendOutCards.com/u/brycelugo ►Reva - https://thinkreva.com/marketauthorityacademy/ ►Coffee&Contracts - https://bit.ly/3OnTiBh (MAA15 for $15 off of your first charge) ►Farming Mailers - Email me at Hello@StefanieLugo.com to learn how Corefact can help you become the go-to agent in your neighborhood ►Harold and Homes - http://haroldhome.refr.cc/stefanie ($15 off if you use this link) ►XYZ Media - work with my video editor! Email Zeke@XYZMedia.info // ABOUT ME I'm Stefanie Lugo, your real estate business coach! I'm the OG Systems Gal, or rather, the real estate agent & founder behind the Market Authority. I've learned a bit after ten years in real estate—right in the action and guiding folks like you. My tried-and-tested methods have helped agents double their deals (or more!) and find that sweet spot of work-life balance they never thought possible. This Academy is me handing over the keys to the kingdom, those same strategies that worked wonders for me and many others. It's about more than just getting by in real estate; it's about owning it. Ready to step up with the pros and make your mark? ---------------------------------------­------

  ListenShow Notes

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