The Marketer's Debrief

A 20-minute debrief of the campaigns, innovations and strategies shaping the marketing industry right now

The Marketer's Debrief is a business podcast hosted by Journey Further, with 49 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Journey Further hosts The Marketer's Debrief, a business show with 49 episodes published.

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  Episode #8

  From Search to Discovery: AI's Role in Shaping SEO | Lily Ray

  Jul 23, 202519 minS3

  <p>Fresh off the back of our Discovered event in NYC, Billy sat down with SEO expert Lily Ray to explore how AI is shaping SEO and search.</p> <p>In this chat, Lily discusses the evolution of search in the context of AI and large language models (LLMs), emphasizing the significant changes in SEO and user behavior. She highlights the importance of digital PR in the current landscape, the need for brands to adapt to AI overviews, the integration of organic and paid strategies, and tactics for showing up across LLMs and the SERPs.</p> <p> </p> <p>Takeaways 🥡</p> <...

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  Episode #7

  Marketing to generations is a thing of the past | Lydia Hinchliff

  Feb 17, 202520 minS3

  <p>In our first episode of 2025, Billy sits down with Journey Further's Director of Strategy, Lydia Hinchliff, to discuss why generational segmentation needs to be a thing of the past.</p> <p>They explore the pitfalls of generational stereotyping, the importance of understanding human nature in marketing, and the rise of the ageless generation.</p> <p>Lydia shares insights from Journey Further's recent social experiment aimed at debunking stereotypes across generations and offers actionable tips for marketers to avoid lazy segmentation practices. </p> <p> </p> <p>Want to learn more? Lydia will host a live webinar on Thursday 20 February, 11:00-11:30 GM...

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  Episode #6

  The Secrets to Building an Online Community of 500K | Pretty Little Marketer

  Oct 29, 202419 minS3

  <p>Want to learn the secrets to driving an engaged community of over 500,000 people across all the major social channels? Of course you do. It's what countless brands and marketers try to do every single day, with mixed success. Thankfully, we sat down with Sophie Miller to uncover her secrets for you.</p> <p>Founder of the online marketing community Pretty Little Marketer, Sophie is a public speaker, community builder and content creator who has built her community to over 500,000 across platforms. How? Through relatable, insightful, engaging content delivered regularly and with purpose. ✅</p> <p>In this podcast, Billy and So...

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  Episode #5

  Short-form media, AI and marketing to the modern consumer | Matt Britton

  Oct 8, 202418 minS3

  <p>The latest episode of the podcast is a special one. Following a brilliant F**K the Formula event in NYC earlier this year, we thought we'd bring you a sneak peek into our keynote interview with bestselling author, marketer and consumer expert, Matt Britton.</p> <p>In this episode, Matt and Journey Further US CEO, Duncan Smith, discuss the evolving landscape of modern marketing, emphasizing the shift from traditional long-form content to more engaging, bite-sized formats. Matt highlights the importance of understanding consumer needs and leveraging AI for personalized marketing strategies - plus the significance of emotional engagement, authenticity...

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  Episode #4

  Habits, Language, and the Science Behind Effective Marketing | Richard Shotton

  Aug 27, 202419 minS3

  <p>In the latest episode of the Marketer's Debrief podcast, behavioural science expert and marketer, Richard Shotton, discusses the importance of understanding human decision-making in marketing.</p> <p>In this fascinating conversation, Billy and Richard explore the psychology behind habits, humour and language - and how brands can use these unique insights for marketing success.</p> <p> </p> <p>Breakdown ✍️<br /> 🤝 The Bystander Effect: How personalised messaging can drive performance<br /> ⏱️ Fresh Start Moments: The crucial times your consumer is most receptive<br /> 🏃‍♂️‍➡️ Breaking Habits: When brands can disrupt a habit<br /> ✍️ Framing: The effect words can have on the perception of a message<br /> 😂...

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