The Marketing & AI Podcast: The MAP

‘The Marketing and AI Podcast: 'The MAP’ will help marketers navigate the new World driven by Artificial Intelligence. We believe AI will liberate marketers from time-consuming drudgery, freeing us to focus on the inspirational strategic and creative work that matters. In 'The MAP,' we’ll talk with senior marketers already working with AI, to explore how it is transforming their work, their roles and their lives.Because together, as a marketing community, we’ve got this.

The Marketing & AI Podcast: The MAP is a business podcast hosted by Unknown Host, with 40 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Marketing & AI Podcast: The MAP, a business show with 40 episodes published.

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  The Marketing & AI Podcast: The MAP

  From Pilot Pain to P&L Impact: The AI Transformation Playbook

  Aug 4, 202654 min

  How can you take AI from pilot experimentation to lasting P&L impact? On this episode of The Marketing and AI Podcast , Hal Kimber and Nick Darby sit down with enterprise transformation specialist Scott Robertson to dismantle the industry hype and focus on what actually drives bottom-line P&L impact. Over his career, Scott has led transformation portfolios of up to £200m and, more importantly, delivered benefits scaling beyond £100m a year. Unlike many consultants in this space, he’s also held senior operational roles with direct trading accountability—giving him a commercial grounding that shapes his work: pragmatic, outcome-led, and focused on decisions and execution rather than theory alone. Scott has been using machine learning, predictive analytics, and AI operationally for nearly a decade, recently completed the AI-Driven Business Transformation programme at Oxford Saïd Business School, and is the creator of the newly launched online AI Transformation Playbook. In this episode, we discuss: Digital Transformation 2.0: Why AI fails on top of chaotic data, and how Superdry fixed inventory accuracy to cut excess stock by 40%. High-ROI Unsexy Wins: How £1.5m athleisure brand JLuxe connects Claude to Shopify to run enterprise-level merchandising without adding headcount. Getting It Right First Time: Actionable steps senior leaders can execute this month to get real ROI out of their AI investments. Links & Resources: Scott Robertson's AI Transformation Playbook: transformationplaybook.ai LinkedIn : https://www.linkedin.com/in/robertsonsm/

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  Episode #7

  AI in the Engine Room — How Is AI Impacting Business Operations?

  Jun 16, 202645 minS2

  IKEA didn't use AI to cut headcount. It used AI to unlock €1.3 billion in new revenue. So why are so many businesses still getting this wrong? In this episode, Hal and Nick are joined by Guy Meisl, Operations Director at Radley, to ask some uncomfortable questions about AI's impact in the real engine room of business: operations, logistics, and supply chain. Why did Uber burn through its entire 2026 AI budget in just four months — and what does that tell us about the hidden cost of AI at scale? Why, despite decades of digital transformation, is the spreadsheet still the bedrock of demand planning and logistics? And what can Starbucks' decision to scrap its AI stock-counting system after nine months teach every business leader about the gap between the promise and the reality? Plus: Nick hears back his own case study from his work at Unilever on ice cream as a best practice example of using AI for demand planning! Guy Meisl is Operations Director at Radley and can be found on LinkedIn here: https://www.linkedin.com/in/guymeisl/

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  Episode #6

  PR in the Age of AI Search - who owns your narrative now?

  Jun 2, 202650 minS2

  <p>PR used to shape what humans read. Is it now about shaping what AI LLMs summarise?</p><p>In this episode, we speak to Jackson Wightman, founder of Proper Propaganda, about one of the biggest shifts happening in marketing today: the rise of AI search.</p><p>By mid-2025, Jackson noticed that AI search engines were becoming a key discovery channel for both his clients and his own agency. Rather than simply advising clients on Generative Engine Optimisation (GEO), he decided to put his own business to the test first.</p><p>The results were striking.</p><p>After...

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  Episode #5

  Beyond AI slop: making content that builds brands, businesses and careers

  Apr 27, 202644 minS2

  <h2>How do you take your AI skills to Expert Level?</h2><p>In this episode we speak to Charlie Hills, a London-based entrepreneur who left his 9-to-5 in September 2024 to become a full-time AI-focussed creator.</p><p>Today Charlie's LinkedIn posts, his Substack and now YouTube channel on using AI for content creation have become the gold standard for those seeking to build their brands, their businesses and their careers.</p><p>He runs Linked Agency (a LinkedIn-focused content agency), The AI Creators Club (a paid community offering AI-powered LinkedIn growth systems and live coaching), and Vislo (an AI-powered...

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  Episode #4

  Navigating Organisational Change in the Age of AI: Trust, Bias and Leadership

  Mar 31, 202651 minS2

  <h2>The Human Challenge of AI Transformation</h2><p>Successful AI adoption is not just a technology challenge — it is a human one too, shaped by culture, diversity of perspective, governance and trust.</p><p>In this episode, Deepak Patel joins us to discuss the human responsibilities that come with AI transformation. Deepak is an experienced transformation leader and Managing Director of DSP Consulting Ltd, and has previously held senior roles at Deutsche Bank, Nomura and Hitachi.</p><p>We explore how AI can amplify an organisation’s institutional knowledge and strengths, but also how, when implemented poorly, it can rein...

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