
Episode #4
Global Brand Marketing Unlocked | Evgenia Papageorgiou | The Marketing Bytes S02E04
<p>We're live with Episode 4 of The Marketing Bytes with Evgenia Papageorgiou!</p> <p>Season 2 is spotlighting Women in Marketing, and this one is a masterclass you didn't know you needed.</p> <p>Evgenia Papageorgiou has spent her career chasing curiosity across six countries and four categories — from Cadbury in Greece to Mars in Australia to Coca-Cola across Asia Pacific, and most recently rebuilding a snacking portfolio from scratch in the UAE. And in this episode, she gets into what it actually means to do marketing that starts with people, not spreadsheets.</p> <p>She unpacks why the most powerful co...

