The Marketing Couch

The Marketing Couch unpacks real B2B marketing playbooks from practitioners who are doing things differently. Each week, host Jaydip Sikdar sits down with marketing leaders to decode their strategies, share actionable insights, and reveal the mindset shifts that shaped their success.

The Marketing Couch is a business podcast hosted by Jaydip Sikdar, with 21 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jaydip Sikdar hosts The Marketing Couch, a business show with 21 episodes published.

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  Episode #21

  Revenue Marketing: How to Think Beyond Leads with Archana Chopda | The Marketing Couch | Ep 21

  Jan 21, 20261h 17mS1

  <p>In this episode of The Marketing Couch, Jaydip Sikdar speaks with Archana Chopra, Vice President of Marketing at greytHR, a leading HRMS SaaS platform. </p><p><br></p><p>The conversation focuses on revenue marketing in B2B, why modern marketing leaders must own revenue outcomes, and how buyer behavior matters more than traditional funnel metrics. Archana explains key differences between enterprise and startup marketing, shares insights on scaling SaaS marketing across India, Southeast Asia, and the Middle East, and outlines how marketing and sales alignment drives predictable growth.</p><p><br></p><p>Meet Archana Chopra, a senior...

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  Episode #20

  B2B Marketing Secrets That Drive REAL Impact | Naveen Malhotra | The Marketing Couch | Ep 20

  Jan 13, 20261h 22mS1

  <p>Meet Naveen Malhotra, the Global Head of Marketing at EdgeVerve AI Next, an Infosys subsidiary pioneering AI and automation solutions. With over 30 years in sales, marketing, and product management across B2C and B2B sectors, he has shaped brands at Infosys, Mahindra, Eicher (Royal Enfield), Foton, and Satyam. A passionate leader driving enterprise transformation, Naveen champions continuous learning and experimentation in marketing strategy.In this episode of The Marketing Couch, Naveen shares grounded perspectives on enterprise marketing strategy, the real business impact of marketing, and how leaders should think about decision-making beyond metrics.The conversation explores customer buying...

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  Episode #19

  Why Most Startups Get Marketing WRONG | The Marketing Couch | Ep 19

  Dec 22, 20251h 24mS1

  <p>Ashwin is the CMO at Innovapptive, but his journey from business development to sales to marketing gives him a rare perspective on the entire customer lifecycle. Before Innovapptive, Ashwin spent nearly seven years at MoEngage, where he built its marketing function from scratch as the company grew from $4M to one of India's leading customer engagement platforms.In this conversation, Ashwin shares the hard-won lessons from building marketing at high-growth startups—including the surprising role of luck and timing, why marketing should amplify (not discover), and how to build authentic brands that align with founder beliefs rather than marketing sp...

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  Episode #18

  How Zoho Grew from 6M to 130M Users | Marketing Secrets with Praval Singh (Zoho's Head of Marketing)

  Oct 29, 20251h 26mS1

  <p>Meet Praval Singh, Head of Marketing at Zoho, who has spent 13 years building one of the most successful bootstrapped SaaS companies in the world. From managing a single product (Zoho Social) to now overseeing brand marketing, enterprise GTM, and customer advocacy across 55+ products, Praval has witnessed Zoho's remarkable journey from 6 million to 130 million users globally.In this episode of The Marketing Couch, Praval shares the real story behind scaling B2B SaaS marketing—from product-led to brand-led strategies, why product marketing is under fire, and how to prove marketing ROI when leadership questions your impact.What you'll learn🔸 Product marke...

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  Episode #17

  Google Cloud India Marketing Head's B2B Marketing Golden Rules Revealed | Krishnan Chatterjee | Ep 17

  Sep 25, 20251 hourS1

  <p>Meet Krishnan Chatterjee, Head of Marketing for Google Cloud India, who has spent over two decades spotting discontinuities and turning them into business breakthroughs. From launching Bristol Menthol on a bicycle in Jodhpur to building "Employees First, Customers Second" at HCL, and from creating GST solutions at SAP to now driving AI transformation at Google Cloud, Krishnan brings a unique philosophy: "Brand equals business model."</p><p><br></p><p>In this episode of The Marketing Couch, Krishnan shares why most B2B marketers fail because they separate brand from business reality—and reveals his contrarian approach to building ma...

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