The Marketing Freelancer: Unicorns Unite

Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.Each episode is packed with actionable insights:>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth a

The Marketing Freelancer: Unicorns Unite is a business podcast hosted by Unknown Host, with 288 episodes on record and a Required Pod Score of 85.

Unknown Host hosts The Marketing Freelancer: Unicorns Unite, a business show with 288 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #288

  #288 Turning Free Marketing Strategy Work Into a Paid Offer with Natalie Gingrich

  Sep 22, 202638 min

  Ewwww! Raise your hand if you’re done giving away our best strategic thinking for free. There's a gap between being seen as the expert and getting paid like one, and it closes the moment you start charging for the strategy, not just the execution. That's exactly what Natalie Gingrich teaches. She runs The Ops Authority and helps service providers turn that thinking into its own paid offer with her strategic mapping model. She gets into how to price it, what to do with the follow-on work, and when to walk from a client. If you're doing strategic work and implementation freelance work, you need to be in our Workgroup – a community for upper-tier freelance marketers and marketing ops specialists who get online business and support each other. Apply here. Links Mentioned in Show: Your Strategic Shift Sept 28-30, 2026 Digital Marketer’s Workgroup Connect with Natalie Gingrich: @ theopsauthority theopsauthority.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily Reagan Grow your freelance business inside the Digital Marketer's Workgroup : Apply to join a vetted room of marketing specialists doing smarter, better-paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line. Hire a Marketer : Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com .

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  Episode #286

  #286 Meet the Ads Manager Behind a $19 Million Launch with Kara Charron (Part 1)

  Sep 9, 202640 min

  What does it take to be trusted with $1.1 million in ad spend on a $19 million launch? How do you go from a $30/hour client to negotiating a base fee, a cut of ad spend, and profit share on every contract since? And why does she still say no to good clients … even when the money's great? Kara Charron is a CMO and ads manager who's generated more than $60 million in client revenue, including a recent $19 million launch with $1.1 million in ad spend. She built her own profit-share model from scratch, and she's telling the real story of how she got there and why she’s so damn good at running ads. Kara's joining Darrell Vesterbelt, former growth strategist behind Kit and Mighty Networks, in Digital Marketer’s Workgroup to go deeper on profit-sharing structures, negotiating a percentage of ad spend, and what it actually takes to move from hourly and retainer work into getting a piece of the pie — live on September 15. You should be in our community of marketing and ops specialists: apply here. Links Mentioned in Show: Digital Marketer’s Workgroup Connect with GUEST: @karacharron_ kreativedigitalmediainc.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily Reagan Grow your freelance business inside the Digital Marketer's Workgroup : Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line. Hire a Marketer : Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com .

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  Episode #285

  #285 The Real Talk on AI, Copywriting, and Training Claude with Prerna Malik

  Sep 1, 202638 min

  What happens when AI meets two decades of copywriting expertise? Why is "fire your team and replace them with AI" the worst advice going around right now? What's the real difference between AI slop and copy that actually converts? Prerna Malik is a conversion copywriter and AI strategist who still writes every word of her own copy and refuses to hand her thinking over to a machine. Prerna's sharing even more on training Claude the right wOK, can you update all of them, please? ay, the setup most people skip, and building skills that actually do the job, live in our Digital Marketer's Workgroup. Apply here. Links Mentioned in Show: ClaudeMadeEasy.com Claude Business Accelerator * my affiliate link Connect with Prerna Malik: @ profitably_yours profitablyyours.com/ Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily Reagan Grow your freelance business inside the Digital Marketer's Workgroup : Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line. Hire a Marketer : Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com .

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  Episode #284

  #284 What Nobody Tells You About Being an Ads Manager Right Now with Megan Shields

  Aug 25, 202638 min

  Why the ads management space has become commoditized, what's actually required to run ads well in 2026 (hint: it's not just button-pushing anymore), and how to know when a client isn't ready for the work you're offering. Ads Manager & Revenue Growth Strategist Megan Shields (@chimehousemedia) has spent six years in the online business space running multi-six-figure ad campaigns, including work supporting Amy Porterfield's team through DCA. With a background in sales and business development at a Fortune 50 financial firm, she's now bridging the gap between ads management and full marketing strategy. Megan’s sharing even more on performance marketing, ads management and stepping into a CMO role live in our Digital Marketer's Workgroup Apply here. Connect with Megan: @chimehousemedia chimehousemedia.com Connect with Emily: Instagram: @emilyreaganpr YouTube: Emily Reagan Grow your freelance business inside the Digital Marketer's Workgroup : Apply to join a vetted room of marketing specialists doing smarter, better paid work. Networking groups pass names around. This is a peer community that vouches for you with their reputation on the line. Hire a Marketer : Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup via hireaunicorn.com . > Hire a Digital Marketing Assistant : Submit your marketing or ops position opening and I’ll share it with the skilled & vetted professionals in our Workgroup.

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  Episode #282

  #282 How Freelancers Build Long-Term Client Relationships as Strategic Marketing Partners with Liz Cruz

  Apr 21, 20261h 11m

  If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money. My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a Workgroup member and I love watching how much she’s grown her freelancer business. I finally got her on the podcast to spill exactly how she did it. Liz Cruz is the founder of Cruz Social Co., a boutique marketing agency that provides done-for-you marketing support for service-based businesses. She specializes in social media strategy, content creation, and marketing systems and she's spent over a decade supporting brands across multiple industries. She's now focusing her work in the wellness space, a niche she found through her own health journey. Liz is known for blending strategy with execution, which is exactly what makes her the kind of marketing partner clients don't want to lose. Listen to learn more about: How to structure your discovery calls to weed out bad-fit clients before they become a problem Why customizing your packages isn't a weakness, and how building client-specific offers helps you command higher rates What a strategic monthly report actually looks like (hint: it’s not 40 pages) Building a portfolio that does the selling for you and why you should include your prices & booking link The mindset shift that helped Liz stop undercharging and start owning her expertise This is real honest insight from a freelance marketer who's still in the trenches doing the work. Tune in for how Liz turned her Workgroup connections into consistent, long-term client partnerships. Sponsored by Wispr Flow * Write and prompt faster with this voice-to-text AI tool that turns speech into clear, polished writing in every app. I’m using Wispr Flow to talk out emails, client replies, and AI prompts instead of typing everything. It’s one of my top tech tool recommendations and a real time-saver in my “4 hours of prime work time” mom life. Try Wispr Flow here (*my affiliate link) Links Mentioned in Show: Grab Liz’s FREE Content Planning Calendar Template : Make content easy and not overwhelming with this simple spreadsheet. Listen to the “7 Ways to Land Clients” series here (Liz is in part 3!) Third-party social media schedulers: Rella , Metricool , Loomly Join us in our Digital Marketer’s Workgroup : You've done the work. Built the skills. Earned the clients. Now it’s time for the right people to start knowing your name. Our Workgroup is the professional community for established freelance marketing specialists who are serious about their work and ready to be recognized, referred, and surrounded by people who match that level. Marketing nerds welcome. >>Apply Now Connect with Liz: @cruzsocialco Cruz Social Co. https://cruzsocial.co/ Connect with Emily: Instagram: @emilyreaganpr Facebook: @emilyreaganpr YouTube: Emily Reagan Ask Emily Anything here > Grow your freelance business inside the Digital Marketer’s Workgroup : Apply to join our tight-knit community for advanced training, ongoing support, troubleshooting, and exclusive job leads. > Hire a Digital Marketing Assistant : Submit your job posting and I’ll share it with the skilled & vetted freelancers in our Workgroup. > Enroll in the Unicorn Digital Marketing Assistant School : Learn in-demand, tactical digital marketing skills on your own time so you can move beyond admin work and offer high-value marketing services. > Download my free Top Ten Most Requested Digital Marketing Tasks & Services to see what clients are hiring for right now.

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