Lucas and Luna dissect the AIDA model—Awareness, Interest, Decision, Action—and how each stage shapes modern marketing strategy. In each episode, they trace a real campaign from first impression to final conversion, using named brands like HubSpot's inbound engine or Nike's demand generation funnel. Lucas maps the numbers: cost-per-lead at the awareness top, conversion rates at the decision pinch point. Luna pushes back on assumptions, asking whether a 'leaky funnel' is actually a signal problem or a product problem. Together, they examine how content marketing, retargeting, and sales handoffs either accelerate or stall the buyer's journey. The show is for marketing managers, growth leads, and product marketers who already know the basics but want to see the funnel through the lens of real data and buyer psychology. Lucas and Luna avoid abstract theory; every episode grounds itself in a specific campaign, a specific metric, and a specific tension between awareness spending and conversi
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What is The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages?
The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages is a business podcast hosted by Fexingo, with 195 episodes on record and a Required Pod Score of 80.
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Fexingo hosts The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages, a business show with 195 episodes published.
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Episode #200
How Domino's Turned Pizza Into A Tech Company
Sep 29, 20268 minS4
We are looking at the operational pivot that transformed a struggling pizza chain into a technology-driven delivery giant. In this episode, we examine how the company used real-time tracking and menu simplification to reduce friction at every stage of the customer journey. We break down the specific metrics behind their inventory turnover and explain why treating food service as an engineering problem changed the entire industry standard for speed and accuracy. #DominoesPizza #MarketingFunnel #OperationalExcellence #CustomerExperience #TechDrivenGrowth #FrictionReduction #DigitalTransformation #SupplyChainInnovation #BrandLoyalty #RetailStrategy #FexingoBusiness #BusinessPodcast #EconomicsOfScale #ConsumerBehavior #ServiceDesign #MarketLeadership #InnovationCaseStudy #FutureOfFood Keep every episode free: buymeacoffee.com/fexingo
We look at how Starbucks turned a simple loyalty app into a habit-forming engine that drives daily visits. By focusing on behavioral psychology rather than just discounts, they created a loop of anticipation and reward. This episode breaks down the specific mechanics of their 'Starbucks Rewards' program, how it uses personalization to increase visit frequency, and why the gamification of ordering is more powerful than traditional advertising for driving long-term customer retention in a crowded coffee market. #Starbucks #MarketingFunnel #BehavioralPsychology #LoyaltyPrograms #CustomerRetention #HabitLoop #DigitalTransformation #MobileOrdering #Personalization #RetailStrategy #ConsumerBehavior #BrandLoyalty #Gamification #DataDriven #FexingoBusiness #BusinessPodcast #MarketingInsights #GrowthStrategy Keep every episode free: buymeacoffee.com/fexingo
How Costco Built Its Marketing Funnel With Membership
Sep 27, 20269 minS4
Costco’s marketing funnel is a masterclass in reverse psychology. Instead of optimizing for one-time transactions, the warehouse club focuses entirely on membership renewal rates, which consistently hover around ninety-two percent globally. We break down how this model flips traditional retail metrics, turning customer retention into the primary growth engine. Lucas and Luna explore why pricing strategy, limited SKU selection, and loss-leader tactics create an ecosystem where the real product isn’t the goods on the shelf, but the membership card itself. #FexingoBusiness #BusinessPodcast #MarketingStrategy #RetailInnovation #Costco #MembershipModel #CustomerRetention #RevenueGrowth #ConsumerBehavior #Economics #BusinessAnalysis #LoyaltyPrograms #SupplyChain #PricingStrategy #MarketTrends #LucasAndLuna #FunnelOptimization #BrandLoyalty Keep every episode free: buymeacoffee.com/fexingo
We break down the specific mechanics of Starbucks mobile order-ahead, focusing on how the company turned a simple coffee transaction into a data-driven loyalty loop. This episode explores the behavioral economics behind their gamified rewards structure and why it works better than traditional discounting. We analyze the shift from transactional marketing to habitual engagement, looking at the concrete metrics that drive repeat visits. If you want to understand how habit formation replaces awareness campaigns in mature markets, this is the deep dive. #Starbucks #MobileOrderAhead #LoyaltyPrograms #BehavioralEconomics #HabitFormation #DigitalMarketing #CustomerRetention #Gamification #RetailTech #DataDriven #ConsumerPsychology #FexingoBusiness #BusinessPodcast #MarketingStrategy #GrowthHacking #UserExperience #FrictionlessCommerce #BrandLoyalty Keep every episode free: buymeacoffee.com/fexingo
How TikTok Built A Marketing Funnel Without Traditional Ads
Sep 25, 20269 minS4
TikTok’s rise from a niche dance app to a global cultural force offers a masterclass in frictionless growth. This episode examines how the platform bypassed traditional marketing funnels by leveraging user-generated content, algorithmic discovery, and influencer culture to drive awareness and action. We break down the specific mechanics of their zero-ad-launch strategy, the role of their international team in localizing content, and why their approach challenges conventional wisdom about brand building. Featuring insights into their early days and current dominance, this discussion reveals how trust and entertainment can replace expensive media buys in modern digital marketing. #TikTok #MarketingFunnel #UserGeneratedContent #AlgorithmGrowth #InfluencerMarketing #DigitalStrategy #BrandBuilding #SocialMediaMarketing #ViralMarketing #FexingoBusiness #BusinessPodcast #MarketingTips #TechIndustry #StartupGrowth #ConsumerBehavior #ContentStrategy #AppGrowth #LunaAndLucas Keep every episode free: buymeacoffee.com/fexingo
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