The Marketing Meeting with Itir Eraslan

Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts.I started this podcast in 2021 because I had questions.For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions.How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day?This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world.Thanks for following.

The Marketing Meeting with Itir Eraslan is a business podcast hosted by Itir Eraslan, with 65 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Itir Eraslan hosts The Marketing Meeting with Itir Eraslan, a business show with 65 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Marketing Meeting with Itir Eraslan

  The Future of Campaign Planning with Jessica Herrin

  Aug 6, 202638 min

  Marketing teams have more data, platforms and execution tools than ever. But deciding what to run next is still often managed through spreadsheets, disconnected systems and individual experience. In this episode, we explore how campaign planning is changing, how technology shifts change consumer behavior, what Jessica learned from building and scaling multiple businesses, and why simplicity, focus and sustainable growth matter. The conversation also looks at how AI can help teams learn from past campaigns, make better decisions and move faster without losing human judgment, creativity or brand understanding. My guest is Jessica Herrin, Founder and CEO of Marklo, an AI campaign planning and analytics system helping e-commerce teams plan, execute and learn from campaigns across channels. Before Marklo, Jessica built several successful e-commerce brands, including WeddingChannel.com, Stella & Dot and Ever Skincare. Connect with Jessica Herrin on LinkedIn: https://www.linkedin.com/in/jessicaherrin/ Learn more about Marklo: https://marklo.ai/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through https://www.ie-brand.com/connect

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  The Marketing Meeting with Itir Eraslan

  Welcome to The Marketing Meeting

  Jun 24, 20260 min

  Welcome to my channel. The Marketing Meeting is where I explore the questions behind brands, marketing, and growth with founders, brand leaders, and marketing experts. I started this podcast in 2021 because I had questions. For 18 years at Nike, I was inside a global brand and had access to many of those answers. But after leaving and building my own brand consulting business, I found myself asking a whole new set of questions. How do founders build brands that matter? What drives growth? How is technology changing marketing? And what can we learn from people navigating these challenges every day? This podcast is my way of learning, staying curious, and sharing those conversations with anyone trying to make sense of a fast-changing world. Thanks for following. Itir Eraslan New York, June 2026

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  The Marketing Meeting with Itir Eraslan

  The Frequency Era: What Becomes Scarce When AI Makes Knowledge Abundant

  Jun 10, 202651 min

  If AI makes knowledge abundant, what becomes scarce? In this episode, we explore Chris Walker's idea that we are leaving the Information Era and entering what he calls The Frequency Era. Chris argues that as AI makes information, knowledge accumulation, and credentials increasingly abundant, the real value begins to move elsewhere: toward clarity, discernment, creativity, adaptability, self-trust, and deep human connection. We discuss the historical transitions from the Agricultural Era to the Industrial Era and then to the Information Era, why many people feel that the old rules of career growth no longer work, and what happens when AI begins to automate knowledge work itself. Chris also shares how frequency shapes decision-making, performance, and the nervous system, why handwriting sits at the center of the Encoded system, and how his own definition of success has evolved over time. My guest is Chris Walker, founder of Encoded and former CEO of Refine Labs, one of the most influential B2B marketing companies of the past decade. Through Encoded, Chris focuses on human performance, AI and human skills, and the development of what he believes are the most valuable human capacities in an AI-driven world. He is also the author of The Frequency Era. Connect with Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171/ Learn more about Encoded: https://encoded.ai/ If you have any questions about brands and marketing, connect with the host of this channel, Itir Eraslan, on LinkedIn: https://www.linkedin.com/in/itireraslan/ or through https://www.ie-brand.com/connect

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  The Marketing Meeting with Itir Eraslan

  The New Consumer with Dan Frommer

  Apr 29, 202636 minS0

  <p>What is really happening with the new consumer in 2026, beyond headlines and survey data?</p> <p>In this episode, we look at consumer behavior, spending habits, and emerging brand trends with Dan Frommer, founder of The New Consumer. We discuss the gap between what consumers say and what they actually do, why inflation concerns can coexist with strong spending, and what it means that many Americans are now in "optimization mode." Dan shares where categories like wellness, functional food, and protein are heading, how GLP-1 is beginning to reshape consumer behavior, and why Gen Z can be both highly...

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  The Marketing Meeting with Itir Eraslan

  The State of the Sports Industry: Consumer, Retail, and Brand Dynamics

  Mar 18, 202637 minS0

  <p>How is the global sports industry evolving after the extraordinary growth of the pandemic years?</p> <p>In this episode, we look at the sportswear market through the lens of long-time retail analyst Matt Powell. We discuss how consumer behavior is shifting away from hype-driven drops toward more inclusive, consumer-led trends, and why smaller brands are finding new opportunities in today's market. Matt explains why the industry is returning to a more normal growth cycle, how pricing and inventory discipline shape brand success, and what the rise of brands like On, Hoka, and emerging running labels reveals about the...

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