The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

The Marketing Playbook with Mark Friedman is a business podcast hosted by Mark Friedman, with 147 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Mark Friedman hosts The Marketing Playbook with Mark Friedman, a business show with 147 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  The Marketing Playbook with Mark Friedman

  Josh Resnick - Co-Founder & General Partner of OpenSky Ventures

  Jul 29, 202639 min

  Josh Resnick, the Co-Founder & General Partner of OpenSky Ventures, adds his page to the Marketing Playbook. Hear how to build a company culture that attracts & keeps great people, how to determine if you’re after fast growth or healthy growth, how to evolve with technology, what Josh learned from the video game & candy industries, and his various entrepreneurial food ventures as a kid. Connect with Josh at OpenSky.VC and on LinkedIn

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  The Marketing Playbook with Mark Friedman

  Josh Payne - Founder of OpenSky Ventures, CEO of Onward

  Jul 1, 202644 min

  Josh Payne, the Founder of OpenSky Ventures and CEO of Onward, adds his page to the Marketing Playbook. Hear why you should bet on the founder, how to integrate work into your life, why you need to watch the cohort data, what Josh learned from his salesman father, and how he’s enjoying life in Mallorca. Connect with Josh at OpenSky.VC , UseOnward.com , on social media @JNPayne , and on LinkedIn

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  The Marketing Playbook with Mark Friedman

  Angela Clark - Founder of Eclipse Advisory Group

  Jun 17, 202641 min

  Angela Clark, the Founder of Eclipse Advisory Group, adds her page to the Marketing Playbook. Hear how to invite yourself to meetings and keep showing up, how to find out what the customer isn’t tired of hearing you say, how to get your team to actually use that new technology you paid for, what Angela learned going to an all-girls high school, and why storytelling is so crucial in the eCommerce world. Connect with Angela at EclipseMedia365.com and on LinkedIn

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  The Marketing Playbook with Mark Friedman

  Jeremy Horowitz - Managing Partner of Because Ventures, CEO of CoCo AI

  May 27, 202641 min

  Jeremy Horowitz, the Managing Partner of Because Ventures and CEO of CoCo AI, adds his page to the Marketing Playbook. Hear how to differentiate your brand, how to use AI as an efficiency tool, why business owners make the best business buyers, what to look for when investing in a business, and Jeremy’s passions for sports & entrepreneurship. Connect with Jeremy at Because.Ventures , My-CoCo.AI , on LinkedIn , and his Let’s Buy a Biz! newsletter

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  The Marketing Playbook with Mark Friedman

  Kevin Ertell - Author of The Strategy Trap

  May 11, 202638 min

  Kevin Ertell, the Author of The Strategy Trap, adds his page to the Marketing Playbook. Hear why strategy without execution is just a plan, why co-creation beats top-down mandates every time, how to aim for 70% alignment with 100% commitment, how to navigate an industry that’s been disrupted, and what Kevin learned from his time at Nike. Connect with Kevin at MistereAdvisory.com , on LinkedIn , and check out his book, The Strategy Trap

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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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