The Marketing Playbook with Mark Friedman

Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo

The Marketing Playbook with Mark Friedman is a business podcast hosted by Mark Friedman, with 154 episodes on record and a Required Pod Score of 80.

Mark Friedman hosts The Marketing Playbook with Mark Friedman, a business show with 154 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #155

  Bill Hanifin - CEO of Wise Marketer Group (WMG)

  Sep 30, 202642 min

  Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com , on LinkedIn , and on Instagram @BillHanifin

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  Episode #154

  Liz White - Chief Commercial Officer of OOFOS

  Sep 16, 202642 min

  Liz White, the Chief Commercial Officer of OOFOS, adds her page to the Marketing Playbook. Hear why context changes everything, how to let the data pick the channel, why brand & purpose aren't competing priorities, what Liz learned in the magazine industry, and what's driven the explosive growth of OOFOS. Connect with Liz at OOFOS.com and on LinkedIn

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  Episode #153

  Vicki Cantrell - Co-Founder & CEO of Vendors in Partnership (VIP)

  Sep 2, 202644 min

  Vicki Cantrell, the Co-Founder & CEO of Vendors in Partnership (VIP), adds her page to the Marketing Playbook. Hear why saying no is a strategy, how sometimes the safer bet isn't the obvious one, why community closes the gaps technology can't, what she learned from working closely with Tory Burch, and her upbringing as the 5th of 6 children. Connect with Vicki at VendorsInPartnership.com , on the Vendors in Partnership LinkedIn , and on her LinkedIn

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  Episode #152

  Maxx Blank - Co-Founder & COO of Triple Whale

  Aug 19, 202641 min

  Maxx Blank, the Co-Founder & Chief Operating Officer of Triple Whale, adds his page to the Marketing Playbook. Hear why AI adoption depends on organizational readiness, how grit gets built through failure, why you should build with operators, the metrics brands should be looking at, and what he learned from multiple family businesses. Connect with Maxx at TripleWhale.com , on LinkedIn , and on X @aryehMaxx

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  Episode #151

  Josh Resnick - Co-Founder & General Partner of OpenSky Ventures

  Jul 29, 202639 min

  Josh Resnick, the Co-Founder & General Partner of OpenSky Ventures, adds his page to the Marketing Playbook. Hear how to build a company culture that attracts & keeps great people, how to determine if you're after fast growth or healthy growth, how to evolve with technology, what Josh learned from the video game & candy industries, and his various entrepreneurial food ventures as a kid. Connect with Josh at OpenSky.VC and on LinkedIn

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