
Episode #5
ep 5 How to Win More Work... It's Called a CRM
<p>In the latest episode of The Marketing Punchlist, I sat down with Courtney Kearney—CRM strategist, “approachable data nerd,” and co-author of CRM or Die—to talk about one of the most talked-about (and least adopted) tools in AEC marketing. Courtney breaks it down in a way that’s equal parts practical and brutally honest—and might make you rethink whether your CRM is a tool… or just a very expensive contact list. We get into: --Why firms want better hit rates and forecasting… but avoid the very system that enables both --The real reason CRM struggles (hint: it’s not technology...




