The Marketing Rapport

The Marketing Rapport is a podcast created for and by marketing professionals who seek to better understand their consumers, and design unique, personalized experiences that stand out in today’s market. In each episode, hosts from InfutorData connect you to industry thought leaders, practitioners, and experts focused on improving B2C experiences through powerful data-driven insights. It’s about how we connect with our consumers, and where we can partner together to do it better. This is The Marketing Rapport. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of InfutorData or ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. INFUTORDATA DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABI

The Marketing Rapport is a business podcast hosted by InfutorData, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

InfutorData hosts The Marketing Rapport, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #13

  Performance Marketing in Insurance: Lead Quality, Compliance and AI in 2026, with Andrew Filar

  Aug 13, 202628 minS4

  In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Andrew Filar, Co-Founder and CEO of Next Call Club , to unpack what's really happening inside the insurance lead economy — and why the old "buy more leads" mindset is quietly costing agencies their profitability. Andrew traces his journey from cold-calling commercial auto prospects at a State Farm office to running one of the largest Allstate scratch agencies in the country, and finally to building Next Call Club, an aggregator-plus-consultative-partner model designed to help agents hit real cost-per-acquisition targets. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  ListenShow Notes
• 

  Episode #12

  How compliance drives growth, customer trust, and better marketing with Rob Tate, COO at PossibleNOW

  Jul 28, 202624 minS4

  In this episode of The Marketing Rapport , host Tim Finnigan sits down with Rob Tate, Chief Operating Officer at PossibleNOW , to explore how marketing compliance has evolved from a legal checkbox into a core driver of growth, trust, and customer experience. Drawing on more than two decades of experience in the space, Rob explains why the risk profile facing enterprise marketers has shifted dramatically over the last few years — with TCPA litigation on pace to nearly double year-over-year, SMS complicating traditional call-based frameworks, and AI creating both extraordinary opportunity and extraordinary exposure. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  ListenShow Notes
• 

  Episode #11

  ActiveProspect CEO Steve Rafferty on the InfutorData Acquisition and 20 Years of Building Trust in Lead Generation

  Jul 9, 202623 minS4

  In this episode of The Marketing Rapport podcast, host Tim Finnigan sits down with Steve Rafferty, CEO and Founder of ActiveProspect , for a candid conversation about one of the most significant moves in the lead generation industry in years: ActiveProspect's acquisition of InfutorData (formerly Verisk Marketing Solutions). Steve walks through the origin story of ActiveProspect, the unexpected evolution of TrustedForm from a lead verification tool into the industry's most widely used TCPA compliance solution, and how a 15-year competitive rivalry with Jornaya transformed overnight into a single unified team. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  ListenShow Notes
• 

  Episode #10

  How Commerce Strategy Drives Brand Growth with Amie Owen of Flywheel

  Jun 30, 202631 minS4

  In this episode of The Marketing Rapport , host Tim Finnigan sits down with Amie Owen, Chief Client Officer at Flywheel . They explore how brands can connect with consumers through a stronger commerce strategy. Amie says marketers need to treat commerce as more than a media buy. She maps that idea across four pillars: media, creative, technology, and retail readiness. The conversation shows how those parts work together to shape the full purchase journey, from the first message to the product page and store shelf. She also explains why teams need shared goals, strong measurement, and better coordination. The views, thoughts, and opinions expressed are those of the speaker and do not necessarily represent the views, thoughts, and opinions of ActiveProspect. The material and information presented here is for general information purposes only. This podcast is not intended to replace legal or other professional advice. The Lead Intelligence, Inc. (dba InfutorData) and ActiveProspect LLC names and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service. ACTIVEPROSPECT DISCLAIMS ALL LIABILITY ARISING OUT OF ANY INDIVIDUAL'S USE OF, REFERENCE TO, RELIANCE ON, OR INABILITY TO USE THIS PODCAST OR THE INFORMATION PRESENTED IN THIS PODCAST.

  ListenShow Notes
• 

  Episode #8

  What AI, Trust, and Authenticity Really Mean for Marketers in 2026 | POSSIBLE Conference & Expo

  Jun 2, 202630 minS4

  <p>In this special edition of The Marketing Rapport, host Tim Finnigan records live from the POSSIBLE Conference in South Beach, Miami (poolside, no less) sitting down with five guests who are shaping the future of marketing technology and data strategy. </p><p>The episode features Gregg Johnson, CEO of Invoca; Jason Ford, VP of Alliances at InfutorData; Michelle Walker, POSSIBLE Conference ambassador; and Nola Solomon, Co-founder of Culture Hive Media Group, plus Jeff Schlitt of Arity. The single biggest idea running through every conversation: marketers who combine clean data with genuine human understanding, not just volume or automation, will w...

  ListenShow Notes

Recent guests on The Marketing Rapport. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.