The Marketing Share

Running a marketing department requires expertise in many domains, from branding, media and positioning to demand generation, sales enablement, and much more. As a business leader or a new department head, you may be an expert in one or more marketing areas but usually not all of them. The Marketing Share aims to close this gap. Co-hosts Barb VanSomeren and Alec Cheung are experienced marketing leaders who have been down the path of learning on the fly while managing a marketing team. They interview domain experts and ask the right questions so business leaders can learn what they need to know to run marketing.

The Marketing Share is a business podcast hosted by Alec Cheung & Barb VanSomeren, with 67 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Alec Cheung & Barb VanSomeren hosts The Marketing Share, a business show with 67 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #65

  How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)

  Jun 30, 202649 minS0

  <p>Sooner or later, every marketing leader will have to guide their organization through a major change.</p><p>Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey.</p><p>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former marketing leader at Salesforce, to explore what it really takes to lead marketing during periods of...

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  Episode #65

  How Great CMOs Lead Through Change with Lauren Esposito (Ep 65)

  Jun 30, 202649 min

  Sooner or later, every marketing leader will have to guide their organization through a major change. Whether it's repositioning a brand, launching a new product, or helping a company navigate growth, those moments require much more than a solid marketing strategy. They demand alignment, trust, and the ability to bring the entire organization along for the journey. In this episode of The Marketing Share , Alec Cheung and Barb VanSomeren are joined by Lauren Esposito, CMO at Asymbl and former marketing leader at Salesforce, to explore what it really takes to lead marketing during periods of transformation. Lauren has an incredible track record of leading product and brand initiatives at one of the world's most recognizable technology companies. From that experience, she shares how successful CMOs balance long-term brand building with business outcomes, communicate change internally, and help customers understand why change matters in the first place. Throughout the conversation, Lauren also covers other important topics to keep in mind: The importance of customer centricity Cross-functional leadership Building trust across the organization If you're a CMO, VP of Marketing, or an aspiring marketing executive leading a company through growth or transformation, this episode is a must-listen. Timestamps: 00:00 Introduction 02:15 Meet Lauren Esposito and her journey from Salesforce to Asymbl 06:40 Why brand transformation is never just a marketing project 11:20 Leading brand changes inside large organizations 16:45 Building alignment across marketing, product, sales, and leadership 21:35 Keeping customers at the center during periods of change 26:50 Balancing long term brand building with short term business goals 31:40 How marketing leaders earn credibility inside the executive team 36:55 Lessons Lauren brought from Salesforce into her CMO role 42:10 Advice for marketers preparing for executive leadership Loved this episode? Connect with Lauren over LinkedIn and tell her you came from The Marketing Share Podcast! Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com , and our Podcast Manager will get back to you. Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization? Connect with Alec here Connect with Barb here Connect with Cinthya, Podcast Manager, here Cheers.

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  Episode #64

  How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)

  Jun 16, 202648 minS0

  <p>The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores.<br/><br/>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape.<br/><br/>Throughout the conversation, David explains why the customer should always be the hero of the story, how marketers can use AI without sacrificing quality, and why producing more content isn't the same as creating better content.<br/><...

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  Episode #64

  How to Stand Out in the Sea of AI Content with David J Ebner (Ep 64)

  Jun 16, 202648 min

  The million-dollar question right now is this: what separates memorable content from the growing flood of AI-generated marketing? That's exactly what this episode explores. In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with David J. Ebner, founder of Content Workshop, about why human-led content is more important than ever in today's marketing landscape. Throughout the conversation, David explains why the customer should always be the hero of the story, how marketers can use AI without sacrificing quality, and why producing more content isn't the same as creating better content. He also shares practical advice on evaluating content quality, building AI workflows that actually work, adapting content strategies for AI search, and deciding what content should and shouldn't be gated. If you've been wondering how content marketing is changing in the age of AI, or how your content can stand out in an ocean of sameness, this episode is for you. Timestamps 00:00 Introduction to David J. Ebner and Content Workshop 02:00 From creative writing to content marketing 04:00 Why customers should be the hero of your story 07:00 What "story first marketing" actually means 09:00 How to recognize great content 12:00 Fighting the sea of AI generated content 16:00 The ROI conversation around AI and content teams 20:00 How marketers should really use AI 24:00 Building AI workflows that improve quality 26:00 Why more content doesn't mean better results 30:00 How AI search is changing content strategy 33:00 Should marketers still gate content? 39:00 Informational vs educational content 44:00 The most important lesson for marketers today 46:00 David's final advice and where to connect 🎧 Subscribe to The Marketing Share Podcast to get unfiltered conversations with marketing leaders about growth, strategy, and the future of digital. Connect with our guest: 👉David J Ebner: https://www.linkedin.com/in/davidjebner/ 👉 Content Workshop: https://contentworkshop.com/ Explore the video content of each podcast episode on YouTube Want to be a guest on The Marketing Share Podcast? Send us your bio and proposed interview topic to marketingsharepodcast@gmail.com , and our Podcast Manager will get back to you. Want to connect with Alec and Barb to talk all things marketing and how they can help you leverage the marketing wing of your organization? Connect with Alec here Connect with Barb here Connect with Cinthya, Podcast Manager, here Cheers.

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  Episode #63

  This is What Sales Teams Actually Need From Marketing (Ep 63)

  Jun 2, 202640 minS0

  <p>What does it actually take for marketing to earn influence inside a business?<br/><br/>In this episode of The Marketing Share, Alec Cheung and Barb VanSomeren talk with Saurabh Kothari about one of the biggest challenges modern marketing leaders face: proving impact while building alignment across sales, product, and leadership teams.<br/><br/>Drawing from his experience leading marketing across enterprise organizations, agencies, and high-growth companies, Saurabh shares why marketing cannot operate in isolation anymore and why the best CMOs know how to combine data, storytelling, and persuasion to move the business forward.<br/><br/>The conversation explores...

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