What sets this podcast apart? We believe in the power of meaningful marketing—a holistic approach that prioritises authenticity, connection, and purpose, whilst still turning a profit. Chantal Gerardy is an International Award Winning Marketing Strategist who empowers purpose-led businesses to revolutionise their online marketing approach and create a brand that resonates deeply with their online audience. If you're tired of cookie-cutter marketing advice, and seek strategies that truly make a difference, this podcast is for you. If you are a business owner feeling overwhelmed, stressed, or struggling to cut through the noise online? We've got your back! Our podcast is tailored for entrepreneurs hungry for clarity, confidence, and tangible results in their online marketing. Our podcast isn't just about boosting sales; it's about creating an efficient marketing machine that reflects your values, passion and purpose. Whether you're stuck or looking to maximise your marketing, we're here to guide you every step of the way. Our episodes dive deep into practical skills, customer-generating strategies, and streamlined systems to help you thrive without relying on paid ads. From mastering social media, creating content that converts, ranking on google, getting your website to work, lead list building and email marketing, each episode is packed with tips and techniques to help you thrive online. Join me each week as we explore management and monetisation online marketing strategies designed to reduce your time online while increasing your impact. With our guidance, you'll align your business and marketing team more closely, ensuring every effort moves you towards growth. From overcoming challenges to seizing opportunities, each episode is packed with actionable advice to help you thrive in the world of online marketing and effective management. Are you ready to transform your online marketing, build a business that you enjoy, and leave a lasting impression? Tune in to the Meaningful Marketing Podcast and unlock the secret sauce to marketing success. 📈 More from Meaningful Marketing 📥 Download our FREE Marketing Guide 🎧 Catch all episodes 👉 themeaningfulmarketingpodcast.com 🌐 Learn more 👉 onlinebusinessmarketing.com.au
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Episode #81
EP81: From Sticky Notes to Smart Systems: Stop Losing Leads with Jason King
Aug 7, 202632 min
You might not need more leads. You might need to stop losing the ones you already have. While you’re posting more content, investing in your website or launching another campaign, there could be perfectly good opportunities sitting forgotten in your inbox, buried in a spreadsheet or waiting for the follow-up you meant to send weeks ago. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with Jason King, founder of Wild Squirrel Technology and an expert in CRM and job management platforms. Jason helps Australian businesses cut through the confusion of technology and choose practical systems that support the way they actually work. His focus is not technology for technology’s sake. It is understanding the “why”, choosing the right platform and creating systems that save time, improve customer experience and support growth. Together, Chantal and Jason unpack what happens after a lead enters your business, why poor follow-up costs sales, and how the right systems can help you track, nurture and convert more of the opportunities you already have. They also explore how job management platforms can improve quoting, scheduling, customer updates, payments, invoicing and reviews for trades and service businesses. Chantal unpacks: Why more leads won’t fix a broken follow-up process. What a CRM actually does and why it matters. How nurture sequences and retargeting work without paid ads. How to follow up based on what leads click, open and watch. Why someone still needs to manage the customer journey. How job management systems improve service and efficiency. Why the right technology should save time, not create more work. If leads are entering your business but you don’t have a clear way to track and follow them up, this episode will help you see where the opportunities are slipping through. Because sometimes the fastest way to make more sales is to properly manage the leads you already have. Connect with Jason King: WildSquirrel Technology: https://wildsquirrel.technology/ LinkedIn: https://www.linkedin.com/in/jasonrichardking/ Keep making your marketing meaningful. If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/
EP80: Show Up 110%: Why People Connect With Stories, Not Sales with Brent Williams
Jul 24, 202638 min
You don’t have to market like everyone else to build a business people remember. Some of the most powerful businesses are built when you stop forcing yourself into someone else’s formula and start using what already comes naturally to you. Your strengths, your personality, and the way you communicate. The experience you create for people. That is where real connection starts. In this episode of The Meaningful Marketing Podcast, award-winning marketing strategist Chantal Gerardy sits down with speaker, facilitator and founder of Empower You and Break Free Experience, Brent Williams. Known for creating transformational experiences through events, Brent has spent more than 25 years helping people connect, grow and take action through the power of storytelling. But this isn’t just a conversation about telling better stories. It’s about understanding how stories build trust, create connection and help people experience your business before they ever buy from you. For Brent, event marketing isn’t simply promoting a date, location or list of activities. He uses storytelling to give people a taste of the journey, emotion and connection they’ll experience once they’re in the room. Chantal brings this back to a powerful marketing lesson: the front end of your marketing needs to reflect the quality of what you actually deliver. When the two match, you attract the right people, build anticipation and create a community that wants to stay connected. Throughout the episode, Chantal unpacks the marketing lessons behind Brent’s success and shows business owners how to stop simply promoting what they do and start communicating in a way people can connect with, remember and repeat. Chantal Unpacks * Why people connect with stories long before they connect with your products or services. * How storytelling builds trust without making your marketing feel like a sales pitch. * Why your marketing should reflect the actual experience of working with you. * How to use storytelling to give people a taste of your event before they enter the room. * The difference between presenting information and taking people on a journey. * How to use storytelling in your emails, networking, presentations and content. * How memorable businesses build stronger communities, referrals and loyal customers. * What “Show Up 110%” really means and how commitment shapes the way you lead and grow your business. If your marketing feels disconnected from who you are or the experience you actually deliver, this episode will help you look at it differently. You don’t need to become louder. You need to use what you already do well to create a connection people don’t forge Connect with Brent Williams Learn more about Brent's work, speaking, and training through Empower U . Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: Download your FREE Marketing Guide https://chantalgerardy.com.au/free-downloads/ Listen to more episodes http://themeaningfulmarketingpodcast.com/
EP79: The Conscious Way to Grow an Affiliate Business with Alana G.
Jul 10, 202645 min
Affiliate marketing has a reputation problem. And honestly, sometimes it deserves it. The spammy DMs. The forced conversations. The awkward sales pitch from someone you haven’t heard from in years. But what if affiliate marketing was never the problem? What if the real problem was the way people were taught to sell? In this episode of The Meaningful Marketing Podcast, Chantal Gerardy explores what it really takes to build a business through authentic selling, aligned partnerships and meaningful community. Joined by Alana G., The Conscious Affiliate, Chantal unpacks how affiliate marketing can be done differently when it is built on trust, service, leadership and genuine relationships instead of pressure, performance or pretending. They talk about why community creates momentum, why people do not need to be pushed to buy when they feel genuinely supported, and how real leaders are built when you give people space, belief and opportunity to rise. In this episode, Chantal unpacks: • Why affiliate marketing gets such a bad reputation • How to sell authentically without pressure or pretending • Why community is one of the most powerful business growth tools • How to build leaders instead of just chasing customers • Why looking after yourself helps you better support others • How trust, belief and opportunity help people rise • Why selling can feel more meaningful when it comes from service This conversation is not just about affiliate marketing. It is about what happens when selling becomes serving, community replaces competition, and business becomes a vehicle for something much bigger than commissions. If you have ever written off affiliate marketing, felt uncomfortable selling, or wondered how to grow a business without losing yourself in the process, this episode will challenge the way you see it. Connect with Alana IG: @itsalanajosephine FB: @ itsalanajosephine Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
EP78: Knowing How to Perform Better with Steven Groom
Jun 26, 202632 min
What if the biggest thing holding you back is your state? In this episode of The Meaningful Marketing Podcast, marketing strategist Chantal Gerardy shares a pattern she sees constantly in business owners: they know what to do, they have the tools, and they may even have the strategy, but they still struggle to pull it all together. Drawing on her experience working with hundreds of business owners, Chantal explores how stress, overthinking and self-doubt affect the way you lead, make decisions, communicate with your team and market your business. Joined by breathwork and performance specialist Steven Groom, she unpacks how developing an inner knowing that everything will be okay can help you stop operating from pressure and urgency, regulate your nervous system, think more clearly and take more consistent action. This isn’t simply a conversation about breathing. It’s about becoming the kind of business owner who performs at their best, so their marketing can too. Chantal unpacks: Why stress and overwhelm can quietly sabotage your marketing results The connection between nervous system regulation and business performance How breathwork can improve focus, clarity, confidence, and decision-making Why many business owners struggle with consistency and follow-through The role mindset plays in business growth and personal performance How finding your niche can accelerate authority and visibility Practical techniques to help you stay calm, focused, and productive throughout the day If you've been working harder instead of performing better, this episode may completely change the way you think about marketing success. Connect with Steven Groom Connect with Steven on LinkedIn: https://www.linkedin.com/in/steven-groom-31b247377/ Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
EP77: Why “Show Up and Speak” Isn’t Enough to Grow Your Business with Marc Miles
Jun 12, 202637 min
Most business owners think that if they just “show up and speak,” the clients will come. But the reality? You can facilitate in-person workshops, present on stage, or host webinars and still walk away with zero sales. In this episode, Chantal unpacks why speaking on stage is more than just delivering information, it’s a powerful marketing and conversion tool when done right. Joined by Marc Miles, a public speaking and workshop facilitation expert, they break down what actually turns a presentation into paying clients. If you’re using (or thinking about using) speaking as part of your marketing strategy, this episode will help you stop leaving money on the table. Inside this episode, Chantal unpacks: Why “show up and throw up” content kills trust (and conversions) How to structure your stage presentation, in-person workshop, or online webinar to build authority and drive action The balance between giving value and creating demand for more Common mistakes that make in-person workshops feel overwhelming instead of actionable How to guide your audience toward the next step without sounding salesy Whether you're speaking on stage, running webinars, or hosting workshops, this episode will help you turn your message into a clear, client-generating pathway. Connect with Marc Miles Learn more about Marc’s work in public speaking and workshop facilitation here: Marc Miles – Skills Education Ready to Make Your Marketing Meaningful? If you’re ready to combine strategy with self-awareness and build a business that feels aligned and profitable, here’s your next step: 📥 Download your FREE Marketing Guide 👉 https://chantalgerardy.com.au/free-downloads/ 🎧 Listen to more episodes 👉 http://themeaningfulmarketingpodcast.com/
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