The Media Buying Podcast

The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers.We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don't know, just wow), Native Advertising, Push Advertising.New episodes posted weekly.Two incredible hosts.Rock star guests.Strap in.

The Media Buying Podcast is a business podcast hosted by Unknown Host, with 14 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts The Media Buying Podcast, a business show with 14 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #13

  Your ROI Will Double With These Digital Billboard Strategies

  Apr 10, 202642 minS0

  <p>Welcome back to The Media Buying Podcast.</p><p>In today’s episode, Jim and Rob are joined by Alex Weinberger, General Manager of Digital Out of Home at Adroll.</p><p>They dive into the fast-moving world of digital out of home advertising (DooH), exploring how the shift from traditional billboards to programmatic, data-driven screen placements is transforming media strategies for both major brands and local businesses.</p><p>From the explosive growth in industry investment and high-profile acquisitions to the expanding capabilities for real-time targeting and measurement, this conversation explores why digital out of home has become a...

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  Episode #12

  Top Networking Secrets From LinkUnite’s Exclusive Inner Circle

  Feb 13, 202635 minS0

  <p>In this episode, the Media Buying Podcast hosts Jim Banks and Rob Adler welcome industry leaders Amanda Faris and Sara Malo of LinkUnite to unpack the biggest trends shaping the future of media buying and affiliate marketing events in 2026. The group reflects on Affiliate Summit and Lead Gen World, revealing how increased event costs, overlapping schedules, and a shift toward ROI-driven attendance are reshaping networking and business development.</p><p>Key Takeaways Include:</p>Event ROI & Attendance Trends: Discover why companies are sending smaller teams, how event organizers are adjusting, and what it means for the industry's future.Relationship-Driven...

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  Episode #11

  Why Most Media Buyers FAIL and How You Can Beat the Odds

  Nov 27, 202538 minS0

  <p>In this episode, you’ll get actionable insights on:</p><p>🔹 Meta & Google Q3 Financials</p><p>Get the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns.</p><p>🔹 E-commerce & Real-Time Analytics</p><p>Discover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow of transactions—perfect for e-commerce founders and digital marketers looking to time campaigns...

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  Episode #10

  The Media Buying Tactics That Work in 2025

  Nov 13, 202544 minS0

  <p>Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies?</p><p>Curious how AI in media buying is changing the landscape for independent digital agencies?</p><p>This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers, ad tech specialists, and marketing agencies eager to elevate their campaign performance.</p><p>Learn how tools like AdLib offer DSP-agnostic programmatic access, empower mid-market agencies, and deliver game-changing transparency and scale.</p><p>Discover the evolution from faxed insertion orders to real-time bidding and how...

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  Episode #9

  Why Most Media Buyers FAIL - Secrets From Industry Legend

  Nov 6, 202557 minS0

  <p>Welcome to another episode of The Media Buying Podcast.</p><p>Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s.</p><p>Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation.</p><p>Bob Regular reveals what it’s like juggling roles as CEO of Infolinks, founder of Delivering Yield, and former publisher of Adotas, sharing the challenges and triumphs of ste...

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