The Medical Device Marketing Podcast

Expert insights on what really works in medical device marketing. Brought to you by Podymos, this podcast dives into the strategies, trends, and challenges shaping MedTech communications. Whether you’re looking to build brand awareness, navigate regulations, or drive engagement, we bring you actionable advice from industry leaders. Disruptive insights. Real-world strategies. Better marketing.

The Medical Device Marketing Podcast is a business podcast hosted by Podymos, with 62 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Podymos hosts The Medical Device Marketing Podcast, a business show with 62 episodes published.

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  Episode #11

  How MedTech marketing, market access and sales needs to change in 2025

  May 30, 202538 minS2

  <p>Send us a text</p><p>In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.</p><p>The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like...

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  Episode #10

  Why medical device usability testing matters: Expert insights from Professor Clutton-Brock

  May 9, 202542 minS2

  <p>Send us a text</p><p>In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development. <br/><br/>From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.<br/><br/>The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and e...

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  Episode #9

  Medical device registries: What they are & how to use them in marketing

  Feb 28, 202553 minS2

  <p>Send us a text</p><p>Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?</p><p>In this episode, we speak with <b>Dr. Peter Walton</b>, Managing Director of Dendrite Clinical Systems, and <b>Mike Branagan-Harris</b>, CEO of HealthTech Strategies, to explore:</p><p>✔️ What medical device registries are and how they work<br/>✔️ The key differences between registries and clinical trials<br/>✔️ How registries provide real-world evidence to support marketing and sales<br/>✔️ Common challenges and how to overcome them<br/>✔️ How...

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  Episode #8

  60. Building a compliant distribution strategy: Essential insights for device marketers

  Feb 14, 20251h 1mS2

  <p>Send us a text</p><p>Getting your medical device to market involves more than just product development. Distribution channels play a key role in ensuring compliance, traceability, and commercial success. In this episode of The Medical Device Marketing Podcast, Claudia explores the key players in distribution and the regulatory requirements you need to be aware of.<br/><br/>What you’ll learn:<br/>- The roles of manufacturers, authorised representatives, importers, and distributors<br/>- Why service level agreements (SLAs) matter in medical device supply chains<br/>- Key regulatory considerations for marketing compliance and approved claims<br/>...

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  Episode #7

  59. What medical device marketers need to know about regulatory affairs

  Jan 31, 20251h 12mS2

  <p>Send us a text</p><p>🔔 Interested in how regulations affect marketing in medical device? 🔔<br/><br/>This week on #TheMedicalDeviceMarketingPodcast, we sat down with regulatory experts Jacqueline van Druten and Cecil Wood to discuss everything a marketer needs to know about medical device regulations.<br/><br/>✔️Who are regulatory affairs and what do they do?<br/>✔️What's a CDP and a CER?<br/>✔️The importance of regulations in post-market surveillance</p>

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