The Modern Revenue Executive

The Modern Revenue ExecutiveAI insights. Digital journeys. Human connections.Top-performing revenue teams are mastering the art of using AI to connect marketing touchpoints with sales conversions. "The Modern Revenue Executive" brings you insider conversations with leaders from healthcare, financial services, telecommunications and more, who are breaking down traditional silos between teams. Join Invoca CEO Gregg Johnson as executives share their strategies for aligning marketing and sales teams, optimizing multichannel investments and creating seamless experiences that convert.Get ready for powerful insights on leveraging AI, end-to-end attribution and revenue execution to drive measurable business growth in today's complex customer journey.

The Modern Revenue Executive is a business podcast hosted by Invoca, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Invoca hosts The Modern Revenue Executive, a business show with 7 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #6

  The Metrics Behind the Mission with Pam Piligian of Navy Federal Credit Union

  Mar 6, 202641 minS0

  <p>We’re joined by Pam Piligian, CMO of Navy Federal Credit Union, to talk about what it really takes to build a mission-driven brand. Pam shares how a clear mission empowers her team to act in the member's best interest without needing a massive employee handbook.</p><p><br></p><p>We also dive into the modern revenue playbook to see how marketing seamlessly blends physical and digital channels. Pam explains how her team balances highly targeted personalization with broad performance marketing to reach their community. It is a great look at using data and smart analytics to proactively su...

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  Episode #5

  “Your Website Is Toast”: The Future of Discovery and Conversion with Carrie Liken of Snowflake

  Feb 18, 202644 minS0

  <p>We’re joined by Carrie Liken, Strategic Account Executive at Snowflake, who brings deep experience from Google, Yext, and Snowflake to unpack how AI is reshaping search, discovery, and the digital customer journey. Carrie shares why she believes the role of the website is fundamentally changing and what that means for revenue leaders navigating healthcare and other complex industries.</p><p><br></p><p>Key Takeaways:</p><p><br></p><p>00:00 Introduction.</p><p>02:20 Your website is toast because its role is changing.</p><p>03:31 Conversational AI changes Google Search experience.</p><p>07:08 Discovery is moving off-site to conversational AI...

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  Episode #4

  Reinventing the Healthcare Consumer Journey: From Digital Front Doors to AI Agents with Jeff Stewart of CHRISTUS Health and Drew Landmeier of Tufts Medicine

  Jan 14, 202638 minS0

  <p>We’re joined by Jeff Stewart, VP of Strategic Marketing at CHRISTUS Health, and Drew Landmeier, SVP and Chief Marketing and Communications Officer at Tufts Medicine. Together, they explore how leading health systems modernize patient access, unify fragmented data and adopt AI to improve both digital journeys and in-clinic care experiences.</p><p><br></p><p>Jeff and Drew share how AI is reshaping discovery, appointment booking, translation, clinician workflows and patient engagement while reducing friction, lowering operational costs and enabling more personalized, accessible care across diverse communities.</p><p><br></p><p>Key Takeaways:</p><p><br></p><p>...

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  Episode #3

  The Future of Search and Revenue Growth in the Age of AI with Don Batsford Jr. of Google

  Oct 17, 202533 minS0

  <p>In this episode, we’re joined by Don Batsford Jr., Head of Industry at Google. For today’s revenue teams, the question on everyone’s mind is: how is AI reshaping the way consumers discover, engage, and buy? From marketing to commerce to sales, no area is changing faster than search.</p><p><br></p><p>Don has spent his career at the intersection of digital marketing, technology, and consumer behavior. He brings a practitioner’s eye to how AI is redefining the customer journey, from search and discovery to purchase and loyalty, and what it means for marketers and reve...

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  Episode #2

  One Scoreboard for Sales and Marketing Growth with Cliff Dinwiddie and Lorenzo Clark of Kinetic

  Oct 1, 202550 minS0

  <p>In this episode, we dive into a powerful conversation with Cliff Dinwiddie and Lorenzo Clark of Kinetic about building true sales and marketing alignment that drives revenue growth. These two executives demonstrate how seamless integration between teams creates measurable business results through data-driven collaboration, customer-first messaging and innovative AI applications.</p><p><br></p><p>Key Takeaways:</p><p><br></p><p>00:00 Introduction.</p><p>03:16 Seamless integration drives sales marketing alignment success.</p><p>07:54 Focus on selling service, not vanity metrics.</p><p>11:36 People buy value and solutions, not products.</p><p>15:24 Direct customer feedback improves solutions.</p><p>26:21...

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