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business
Hosted by Esther and Melanie · business · EN · 350 episodes
Helping small businesses understand more about marketing and how it works so they can grow their businesses. Each Monday morning, Esther and Melanie share their tips and advice so you can improve your marketing efforts. They also bring on guests with specific niche knowledge so you know who to turn to when you need them. Subscribe so you never miss an episode.**Winner of Digital Women Podcast of the Year 2023**
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Signup to Generate a PitchThe Monday Morning Marketing is a business podcast hosted by Esther and Melanie, with 350 episodes on record and a Required Pod Score of 80.
Esther and Melanie hosts The Monday Morning Marketing, a business show with 350 episodes published.
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The Monday Morning Marketing
Have you heard of this phenomenon? Where the influencer works to make something more negative. In this episode, Esther educates Melanie on what this is and how, this could be a good thing for business. Would you try something like this for your business? Listen in today.
The Monday Morning Marketing
Are you struggling to tell what's real online? You’re not alone. In this episode Melanie chats about deep fakes with Dr. Steven Wright. From marketers to business owners, we all face the challenge of distinguishing fact from fiction, which leaves trust at stake. Deepfakes aren’t just social media tricks; they can seriously impact your brand’s reputation and security. It’s crucial to understand how to spot them and protect your business from misinformation. Learn how to not let a deep fake misrepresent your brand! Learn to safeguard your digital presence and ensure your messaging is genuine. What proactive steps are you taking to combat digital misinformation?
The Monday Morning Marketing
Is your content calendar helping your marketing, or has it become another job on your already overflowing to-do list? In this episode of The Monday Morning Marketing Podcast, we look at what happens when a perfectly planned, colour-coded content calendar starts crushing your creativity rather than supporting it. We talk about why you don't need to be everywhere, how to identify the platforms and content that are actually delivering results, and why temporarily reducing your posting frequency doesn't mean disappearing from the internet. You'll also discover practical ways to make content creation easier, including repurposing your best-performing posts, documenting rather than constantly creating, lowering unnecessary production standards and batching similar tasks together. Most importantly, this episode is a reminder that your content calendar should work for you, not control you. If your current approach is leaving you overwhelmed or constantly feeling behind, it might be time to simplify, rethink your expectations and build a content routine that you can realistically sustain. Listen to the full episode for practical ideas to make content creation feel manageable again.
The Monday Morning Marketing
In this episode, Esther and Melanie have a wee bit of a rant about how our next generation of kids is struggling with elements of tech. Have you noticed this? Are they showing less interest in learning about technology than perhaps you did? Listen in and join the conversation. Melanie asked about how your children are about technology where you live...
The Monday Morning Marketing
Does a human centric focus help us connect better with our audience? Michelle Poirier, founder of Matchi Marketing Solutions, emphasises that successful marketing isn't about drowning out competitors with noise, it’s about delivering real value that addresses your audience's needs. When businesses focus on jargon instead of genuine messaging, they miss the opportunity to connect with their customers. The key takeaway? It’s not about how much you publish; it’s about the quality and relevance of what you share. Let’s shift the narrative: Are we prioritising quantity over authenticity? Have a listen.
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