
Episode #76
“I Don’t Care About What I Don’t Care About” with Julie Cole
“I don’t care about what I don’t care about.” That may be the secret to how Julie Cole built a thriving business while raising six children – not by doing everything, but by becoming exceptionally clear about what actually mattered. Julie is a recovered lawyer, award-winning entrepreneur, bestselling author and co-founder of Mabel’s Labels . More than 20 years ago, after her oldest son was diagnosed with autism, she left law and began making personalized labels in a basement alongside her sister and two close friends. Today, Mabel’s Labels is one of the best-known label companies in North America – and Julie has built a career, family and life shaped far more by conviction than convention. In this conversation, Julie shares what those early years of entrepreneurship really required: late nights, financial tradeoffs, a strong team and a willingness to let go of perfection almost everywhere else. She and Sara talk about why quitting can be for winners, how to distinguish persistence from sunk-cost thinking and the “brain gremlins” that become especially loud when we try to build something alone. Julie also offers a refreshingly practical perspective on working motherhood, partnership, mom guilt, asking for help and why fairness at home doesn’t always mean dividing every responsibility equally. Julie’s life is not a lesson in having it all. It’s a lesson in deciding what you care about – and giving yourself permission not to care about the rest. Learn more about Mabel’s Labels: - Website: https://mabelslabels.com - Instagram: https://www.instagram.com/mabelslabels ******* ⭐️ Follow The Mothers and leave a 5-star review if this resonated Share this episode with someone who needs to hear it Join The Mothers on Instagram @themotherspod ✍️ Subscribe to Sara’s Substack for reflections on life, work, meaning & motherhood Find Sara on LinkedIn The Mothers is a production of Backline Media.






