
The Naina Experience
#176 Joseph Freeman, @joespeakshindi, Learning Hindi and Going Viral in Australia #TheNainaExperience Podcast
How does an Australian guy end up speaking better Hindi than the host of this podcast? That's where this conversation with Joseph Freeman starts.Joe grew up in Sydney's northern beaches, a part of Australia he describes as culturally insular - not much diversity growing up, and nobody really talking about the different backgrounds kids around him came from. His path to Hindi started somewhere unexpected: a gap year job in Hong Kong, working for an NGO that took secondhand goods from the city and shipped them to grassroots charities elsewhere. There, he found himself surrounded by Indian, Pakistani, Nepali and Bangladeshi friends who all defaulted to speaking Hindi with each other, regardless of which country they were actually from.He came back to Sydney and turned it into a full university major in 1999, at a time when the program was small enough that some classes were taught by video link to a lecturer at ANU in Canberra - genuinely novel technology at the time. Partway through the degree, he did a two-month intensive Hindi course in Rishikesh, which counted toward a year of credit. Before it started, he deliberately routed himself through small UP towns - Jaunpur, Rampur, Sitapur, Muradabad, Bareilly - specifically so he'd have no choice but to actually use the language, rather than falling back on English.A year later, living in Rajasthan, his cook - a man from Bihar who'd also spent time in Punjab - taught him vocabulary and cooking side by side, and neither of them could always say for certain which region a particular word or dish technically belonged to. That's the backstory behind the poha video Joe eventually posted online, beans and all, which earned him hundreds of comments insisting "beans nahi dalna."We also get into the reel that changed the scale of everything for him - Joe lip-syncing PM Modi's speech during his Australia visit, which crossed a million views while he was out at his dad's birthday dinner. From there: copycat reels from other creators, AI-generated versions circulating, news outlets reposting the clip without credit, and a CNN call that came with zero preparation - no briefing on what would be asked, cameras and lighting being adjusted live while the interview was already underway. Joe talks about which parts of that whole experience actually meant something to him - it wasn't the big outlets, but the small local papers that took time to ask real questions.We also get into how he handles the hate comments that inevitably show up, why he's stopped taking them personally, and why - despite everything that's happened with the account - he has no plans to make any of this his full-time job. He still works a regular job, and says he'd rather keep the account something people can genuinely connect with than chase where it could go commercially.Guest: Joseph Freeman Naina: Instagram | Website | YouTube | Come on the podcast: naina.co/product/the-100-podcast

