Episode #16
What it takes to manage £75 million Assets Under Management - A Career Retrospective with David Reed
Discover how David Reed built an illustrious career managing nearly £75m AUM, starting from the "Wild West" of 1980s financial services. Join the New Leaf Distribution network to access the same growth support and compliance framework that empowers top-tier advisors: https://newleafdistribution.co.uk/ In this episode of The New Leaf Podcast, Sam Wallis (MD of New Leaf Distribution) sits down with David Reed to trace his journey through the evolution of the financial industry. David reflects on his early days at Guardian Royal Exchange, offering a rare look at how the industry operated before modern regulations and how he successfully navigated those shifts to build a massive client bank. A key focus of this conversation is business diversification. David discusses his recent experience with the New Leaf Will Writers course and explains why adding will writing to your portfolio is more than just an extra service—it’s a powerful engine for referrals and long-term client retention. Finally, David shares his "golden rule" for new joiners in the industry. By prioritizing empathy and viewing the financial landscape through the client's eyes, advisors can move beyond transactional sales to create the enduring relationships necessary for a £75m+ AUM. About New Leaf Distribution New Leaf Distribution is a leading financial services network providing advisors with compliance, technology, and growth support. We empower IFAs to scale their businesses with confidence, offering specialised training in mortgage advice, wealth management, and estate planning. The New Leaf podcast is for people turning over a new leaf in financial advice. Learn more about how New Leaf Distribution supports advisers at www.newleafdistribution.co.uk
